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Director of Demand Generation

20 hours, 19 minutes ago
United States
Full-time
Executive
Head of Marketing
Sales and Business Development
CRM CrowdStrike Cybersecurity DNS Salesforce SEO SIEM Splunk
Apply Now
DomainTools

DomainTools

DomainTools is the go-to for Internet intelligence, empowering security analysts with essential tools to assess threats, prevent attacks, and investigate criminal activity.

IT Services
51-250
Founded 2004
View All Jobs 6

Description

  • Own marketing-sourced and marketing-influenced pipeline targets, including opportunity creation, conversion, velocity, and closed-won influence.
  • Build and scale segment-specific demand programs for enterprise, public sector, SME, and expansion motions.
  • Design and execute multi-channel campaigns across paid media, content syndication, ABM, email nurture, webinars, events, and emerging channels.
  • Develop technical ABM and outbound programs based on pain signals, trigger events, integrations, and DomainTools research.
  • Create credible, technically substantive demand assets such as research-backed narratives, solution briefs, workshops, and proof content.
  • Own lead flow end-to-end, including routing, qualification SLAs, disqualification rules, recycling workflows, and attribution across Salesforce, Marketo, and 6sense.
  • Own the website as a demand generation engine, including conversion optimization, user experience, SEO, AEO, and GEO.
  • Partner with Sales leadership on forecasting, account coverage, BDR alignment, shared revenue goals, and pipeline execution plays.
  • Evaluate and deploy AI-powered demand tools and build agentic marketing workflows with a focus on pipeline quality.
  • Build dashboards, run weekly operating reviews, and improve attribution, reporting, and campaign performance.
  • Hire, develop, and lead the demand generation team while owning the budget and vendor relationships.

Requirements

  • 8–12+ years in B2B demand generation or revenue marketing, including 4+ years at Director level or equivalent.
  • Proven ownership of pipeline in mid-market to enterprise environments with complex, long sales cycles.
  • Deep experience in cybersecurity, enterprise SaaS, or highly technical B2B markets.
  • Strong top-of-funnel and ABM experience, including building programs from the ground up.
  • Hands-on fluency with Salesforce, Marketo, 6sense, and ZoomInfo.
  • Experience managing websites and digital programs as demand assets, including SEO, paid search, and conversion optimization.
  • Practical AI and automation fluency with a disciplined, measurement-driven approach.
  • Strong sales partnership experience and ability to co-own outcomes with sales teams.
  • Ability to build distinct demand motions for enterprise ICP, public sector, SME, and expansion segments.
  • Executive-level communication skills and the ability to run a rigorous operating cadence.
  • Experience marketing a platform with multiple product lines or intelligence categories (preferred).
  • Familiarity with security workflows such as SOC operations, incident response, threat hunting, SIEM/SOAR/TIP integrations, and tools like Splunk, CrowdStrike, or Palo Alto Networks (preferred).
  • Experience marketing to or within the public sector or federal government (preferred).
  • Experience building demand in a high-growth phase with rapidly evolving products and messaging (preferred).
  • Experience with community-driven or peer-influence programs (preferred).

Benefits

  • Fully paid medical, dental, and vision insurance premiums.
  • 401(k) retirement plan with company matching.
  • Basic life insurance.
  • Flexible PTO.
  • Additional well-being benefits.
  • Inclusive, equal opportunity workplace focused on diversity, equity, and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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