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GTM Strategy Lead

2 weeks, 5 days ago
United Kingdom, Greece
Full-time
Senior
Sales Enablement
Sales and Business Development
Google Tag Manager HubSpot
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SalesCaptain

SalesCaptain

SalesCaptain is a B2B Lead Generation Agency that helps companies grow through multi-channel prospecting. They combine target niches with intent data, funding data, revenue data, and 250+ additional data points to create prospect lists for companies ac...

Internet Software & Services
11-50
Founded 2021
View All Jobs 2

Description

  • Manage the strategy and execution of cold email and LinkedIn outreach campaigns for international clients.
  • Lead, train, and mentor Campaign Managers to improve strategy, messaging, workflow execution, client communication, and performance analysis.
  • Create and review outbound messaging using AI, audience research, ICP analysis, and campaign performance insights.
  • Build and improve prospecting and list-building workflows using multiple data sources to support high-intent lead generation.
  • Use Clay for data scraping, enrichment, AI, and campaign orchestration to improve GTM campaign ROI.
  • Evaluate campaign performance, identify bottlenecks, and recommend optimizations to improve KPIs and lead quality and quantity.
  • Test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies.
  • Support Campaign Managers in preparing client updates, reports, and strategic recommendations.
  • Communicate directly with clients for strategic discussions, performance reviews, escalations, and campaign planning.
  • Create internal processes, best practices, training materials, and quality standards to help the team scale.

Requirements

  • At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound.
  • Previous experience managing, training, mentoring, or supporting junior or mid-level Campaign Managers, SDRs, Lead Generation Specialists, or outbound teams.
  • Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools.
  • Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages.
  • Strong ability to build and improve workflows using multiple data sources such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools.
  • Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration.
  • Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows.
  • Tech-savvy and a quick learner of new technologies and software.
  • Experience in Tech, SaaS, software, B2B services, or high-growth startup environments.
  • Strong communication skills with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations.
  • Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience.
  • Optional but strongly preferred: experience leveraging Clay for data scraping, AI, enrichment, and campaign orchestration.

Benefits

  • Remote work with no commute.
  • Flexible ownership over your work and focus areas.
  • Collaborative, friendly, and passionate team.
  • Paid vacation, days off, and sick leave.
  • Team-building activities.
  • Free books and Kindles.
  • Specialized training programs to become a Clay Expert.
  • Opportunities to build your personal brand.

Interested in this position?

Apply directly on the company website

Apply Now

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