GTM Strategy Lead

2 months, 2 weeks ago
Full-time
Senior
Sales and Business Development
SalesCaptain

SalesCaptain

SalesCaptain is a B2B Lead Generation Agency that helps companies grow through multi-channel prospecting. They combine target niches with intent data, funding data, revenue data, and 250+ additional data points to create prospect lists for companies ac...

Internet Software & Services
11-50
Founded 2021

Description

  • Manage the strategy and execution of cold email and LinkedIn outreach campaigns for international clients.
  • Lead, train, and mentor Campaign Managers to improve strategy, messaging, workflow execution, client communication, and performance analysis.
  • Create and review outbound messaging using AI, audience research, ICP analysis, and campaign performance insights.
  • Build and improve prospecting and list-building workflows using multiple data sources to support high-intent lead generation.
  • Use Clay for data scraping, enrichment, AI, and campaign orchestration to improve GTM campaign ROI.
  • Evaluate campaign performance, identify bottlenecks, and recommend optimizations to improve KPIs and lead quality and quantity.
  • Test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies.
  • Support Campaign Managers in preparing client updates, reports, and strategic recommendations.
  • Communicate directly with clients for strategic discussions, performance reviews, escalations, and campaign planning.
  • Create internal processes, best practices, training materials, and quality standards to help the team scale.

Requirements

  • At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound.
  • Previous experience managing, training, mentoring, or supporting junior or mid-level Campaign Managers, SDRs, Lead Generation Specialists, or outbound teams.
  • Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools.
  • Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages.
  • Strong ability to build and improve workflows using multiple data sources such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools.
  • Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration.
  • Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows.
  • Tech-savvy and a quick learner of new technologies and software.
  • Experience in Tech, SaaS, software, B2B services, or high-growth startup environments.
  • Strong communication skills with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations.
  • Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience.
  • Optional but strongly preferred: experience leveraging Clay for data scraping, AI, enrichment, and campaign orchestration.

Benefits

  • Remote work with no commute.
  • Flexible ownership over your work and focus areas.
  • Collaborative, friendly, and passionate team.
  • Paid vacation, days off, and sick leave.
  • Team-building activities.
  • Free books and Kindles.
  • Specialized training programs to become a Clay Expert.
  • Opportunities to build your personal brand.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Technical Enablement Manager

Dragos 251-1K Professional Services

Dragos is hiring a Technical Enablement Manager to support internal Customer Experience and Channel Partner technical sales teams by creating and improving the enablement programs, content, and processes that help them ramp and perform effectively.

Cybersecurity TCP/IP
3 hours, 24 minutes ago

Revenue Enablement Specialist

Cin7 251-1K Retailing

Cin7 is hiring a Revenue Enablement Specialist to support its global revenue team by building and delivering programs that improve sales readiness, deal execution, and quota attainment.

Salesforce
3 days, 3 hours ago

Senior Manager, Supply Enablement

Airbnb 5K-10K Hotels, Restaurants & Leisure

Airbnb is hiring a Senior Manager, Supply Enablement to lead a team supporting field, vendor, and operations activation for its Homes, Hotels, Services, and Experiences supply businesses.

4 days, 3 hours ago

Senior Pitch Project Manager - Sales Enablement

Brandtech+ 501-1000 Marketing services

Brandtech+ is hiring a Senior Pitch Project Manager to lead end-to-end pitch delivery for new business, RFP, and cross-market opportunities in a remote working environment.

Asana Generative AI Monday.com
5 days, 3 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers