GTM Strategy Lead

4 months ago
Full-time
Senior
Sales and Business Development
SalesCaptain

SalesCaptain

SalesCaptain is a B2B Lead Generation Agency that helps companies grow through multi-channel prospecting. They combine target niches with intent data, funding data, revenue data, and 250+ additional data points to create prospect lists for companies ac...

Internet Software & Services
11-50
Founded 2021

Description

  • Manage the strategy and execution of cold email and LinkedIn outreach campaigns for international clients.
  • Lead, train, and mentor Campaign Managers to improve strategy, messaging, workflow execution, client communication, and performance analysis.
  • Create and review outbound messaging using AI, audience research, ICP analysis, and campaign performance insights.
  • Build and improve prospecting and list-building workflows using multiple data sources to support high-intent lead generation.
  • Use Clay for data scraping, enrichment, AI, and campaign orchestration to improve GTM campaign ROI.
  • Evaluate campaign performance, identify bottlenecks, and recommend optimizations to improve KPIs and lead quality and quantity.
  • Test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies.
  • Support Campaign Managers in preparing client updates, reports, and strategic recommendations.
  • Communicate directly with clients for strategic discussions, performance reviews, escalations, and campaign planning.
  • Create internal processes, best practices, training materials, and quality standards to help the team scale.

Requirements

  • At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound.
  • Previous experience managing, training, mentoring, or supporting junior or mid-level Campaign Managers, SDRs, Lead Generation Specialists, or outbound teams.
  • Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools.
  • Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages.
  • Strong ability to build and improve workflows using multiple data sources such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools.
  • Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration.
  • Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows.
  • Tech-savvy and a quick learner of new technologies and software.
  • Experience in Tech, SaaS, software, B2B services, or high-growth startup environments.
  • Strong communication skills with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations.
  • Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience.
  • Optional but strongly preferred: experience leveraging Clay for data scraping, AI, enrichment, and campaign orchestration.

Benefits

  • Remote work with no commute.
  • Flexible ownership over your work and focus areas.
  • Collaborative, friendly, and passionate team.
  • Paid vacation, days off, and sick leave.
  • Team-building activities.
  • Free books and Kindles.
  • Specialized training programs to become a Clay Expert.
  • Opportunities to build your personal brand.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Partner Readiness Specialist-Singapore - Malaysia

Extreme Networks 1K-5K IT Services

Extreme Networks is seeking a Partner Readiness Specialist in APAC to build partner capability and accelerate partner-led growth for its cloud-driven networking solutions.

Network Security
1 day, 21 hours ago

Director, Rare Disease Product Marketing & Sales Enablement

Natera 1K-5K Pharmaceuticals

Natera is seeking a Director of Product Marketing & Sales Enablement to position its Zenith genomics offering in the rare disease market and accelerate clinician adoption through integrated messaging, field enablement, and commercial execution.

CRM
2 days, 22 hours ago

Manager, Sales Enablement

Northspyre 11-50 Internet Software & Services

Northspyre is seeking a Sales Enablement Manager to build the systems, processes, training, and playbooks that make sales performance repeatable as its real estate development software business scales.

5 days, 21 hours ago

VP of Revenue Enablement

Parachute Health 51-250 Health Care Providers & Services

Parachute Health is seeking a VP of Revenue Enablement to build and lead its enablement function, supporting internal sales teams, partners, and customer-facing organizations across four healthcare-focused sales motions.

CRM HubSpot
6 days, 21 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers