GTM Strategy Lead

2 months, 1 week ago
Full-time
Senior
Sales and Business Development
SalesCaptain

SalesCaptain

SalesCaptain is a B2B Lead Generation Agency that helps companies grow through multi-channel prospecting. They combine target niches with intent data, funding data, revenue data, and 250+ additional data points to create prospect lists for companies ac...

Internet Software & Services
11-50
Founded 2021

Description

  • Manage the strategy and execution of cold email and LinkedIn outreach campaigns for international clients.
  • Lead, train, and mentor Campaign Managers to improve strategy, messaging, workflow execution, client communication, and performance analysis.
  • Create and review outbound messaging using AI, audience research, ICP analysis, and campaign performance insights.
  • Build and improve prospecting and list-building workflows using multiple data sources to support high-intent lead generation.
  • Use Clay for data scraping, enrichment, AI, and campaign orchestration to improve GTM campaign ROI.
  • Evaluate campaign performance, identify bottlenecks, and recommend optimizations to improve KPIs and lead quality and quantity.
  • Test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies.
  • Support Campaign Managers in preparing client updates, reports, and strategic recommendations.
  • Communicate directly with clients for strategic discussions, performance reviews, escalations, and campaign planning.
  • Create internal processes, best practices, training materials, and quality standards to help the team scale.

Requirements

  • At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound.
  • Previous experience managing, training, mentoring, or supporting junior or mid-level Campaign Managers, SDRs, Lead Generation Specialists, or outbound teams.
  • Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools.
  • Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages.
  • Strong ability to build and improve workflows using multiple data sources such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools.
  • Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration.
  • Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows.
  • Tech-savvy and a quick learner of new technologies and software.
  • Experience in Tech, SaaS, software, B2B services, or high-growth startup environments.
  • Strong communication skills with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations.
  • Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience.
  • Optional but strongly preferred: experience leveraging Clay for data scraping, AI, enrichment, and campaign orchestration.

Benefits

  • Remote work with no commute.
  • Flexible ownership over your work and focus areas.
  • Collaborative, friendly, and passionate team.
  • Paid vacation, days off, and sick leave.
  • Team-building activities.
  • Free books and Kindles.
  • Specialized training programs to become a Clay Expert.
  • Opportunities to build your personal brand.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Sales Enablement Manager

Appspace 251-1K Internet Software & Services

Appspace is hiring a Sales Enablement Manager to build and run the programs, content, and processes that help its revenue teams sell more effectively across marketing, product marketing, and sales.

CRM Salesforce
2 days, 7 hours ago

Senior Sales Coach

GoGuardian 251-1K Internet Software & Services

GoGuardian is hiring a Senior Sales Coach to improve K-12 revenue team performance through hands-on coaching, training, and frontline manager development.

Salesforce
4 days, 8 hours ago

Senior Field Onboarding & Sales Development Manager

Extreme Networks 1K-5K IT Services

Extreme Networks is seeking a Senior Field Onboarding & Sales Development Manager to scale onboarding and development programs for internal sales teams and partner sellers across the GEO, with the goal of accelerating ramp time, productivity, and revenue growth.

5 days, 7 hours ago

Head of Go-To-Market Operations

Eko Health 51-250 Health Care Providers & Services

Eko Health is hiring a Sales Operations Leader to own the systems, planning, compensation, and enablement that support its national field sales organization.

CRM Looker Power BI Tableau
5 days, 7 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers