Director, Rare Disease Product Marketing & Sales Enablement

23 hours, 34 minutes ago
Full-time
Executive
Sales and Business Development
Natera

Natera

Natera specializes in cell-free DNA testing, providing advanced genetic testing services for oncology, women's health, and organ health to help families diagnose and manage genetic diseases.

Pharmaceuticals
1K-5K
Founded 2004

Description

  • Own Zenith’s product positioning, messaging framework, claims library, and compliant customer-facing content.
  • Lead the product marketing workstream for product launches, including messaging, asset readiness, and field communications.
  • Design and deliver sales onboarding, training, and ongoing education on genomic science, competition, and value messaging.
  • Map and improve the customer adoption journey from initial engagement through routine ordering, including implementation and EMR integration.
  • Partner with Sales leadership to establish field feedback loops and translate customer insights into tools and priorities.
  • Develop customer segmentation, account prioritization, target lists, and field focus using clinical, claims, and market data.
  • Define and monitor funnel, ordering, and adoption KPIs to guide messaging, enablement, and resource allocation.
  • Coordinate with Medical Affairs, Market Access, Commercial Operations, Regulatory, Legal, Product, and clinical community marketing.
  • Manage assigned budgets and agency/vendor relationships, and build the case for future team growth.

Requirements

  • Bachelor’s degree in Life Sciences, Business, or Marketing; MBA, MPH, or advanced scientific degree preferred.
  • 8+ years of commercial experience in diagnostics, genomics, or life sciences.
  • Experience in product marketing, sales enablement, commercial strategy, or sales operations.
  • Demonstrated success supporting or leading launches in complex clinical diagnostics or specialty markets.
  • Experience in genomics, rare disease, or precision diagnostics strongly preferred.
  • Experience partnering with field sales teams on training, tools, CRM, and analytics.
  • Ability to translate complex clinical and genomic data into clear, compelling, compliant messaging.
  • Experience interpreting segmentation, funnel, and commercial performance data.
  • Working knowledge of diagnostic reimbursement, LDT considerations, and payer dynamics.
  • Experience managing or developing a team preferred; strong cross-functional influence and collaboration skills required.

Benefits

  • Remote USA position with a base salary range of $186,600–$233,300.
  • Annual performance incentive bonus.
  • Long-term equity awards.
  • Comprehensive medical, dental, vision, life, and disability benefits.
  • 401(k) with company match.
  • Generous paid time off and company holidays.
  • Wellness, work-life, commuter, fertility care, pregnancy, and baby bonding benefits.
  • Free testing for employees and immediate family members.

Interested in this position?

Apply directly on the company website

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