PI Advertising Director

4 hours, 41 minutes ago
Full-time
Senior
Data Science and Analytics

RR Digital Media

RR Digital Media specializes in helping high-value businesses enhance their client acquisition through a combination of SEO, paid media, and performance-driven strategies, operating on a partnership model that emphasizes shared risk and mutual success ...

Media
Founded 2023

Description

  • Partner with the Personal Injury Paid Media team to develop and execute campaign strategies for law firm clients.
  • Advise on creative strategy, including A/B testing for images, copy, landing pages, and videos.
  • Review paid search and paid social performance to identify trends, opportunities, and areas for improvement.
  • Recommend budget, targeting, landing page, and lead quality optimizations.
  • Work to improve lead volume, signed case volume, and acquisition costs.
  • Create proposal decks and strategy materials for prospective and current clients.
  • Turn marketing ideas and performance data into clear, client-ready slides and recommendations.
  • Support leadership with strategic client presentations and new business opportunities.
  • Analyze campaign, lead, and intake data to assess performance and determine next tests.
  • Apply personal injury and legal marketing knowledge to support law firm growth and agency positioning.

Requirements

  • 5+ years of experience in marketing strategy, legal marketing, law firm marketing, or agency-side client strategy.
  • Experience as a law firm or legal agency paid marketing leader.
  • Strong background in personal injury or plaintiff-side legal marketing.
  • Experience with paid search and paid social strategy.
  • Strong data analysis skills.
  • Experience building proposal decks, client presentations, or marketing plans.
  • Understanding of lead generation, intake, conversion tracking, and signed case acquisition.
  • Strong communication and collaboration skills.
  • Familiarity with Google Ads, Meta Ads, LSAs, GA4, Looker Studio, PowerBI, Domo, Salesforce (Litify), HubSpot, Lead Docket, Filevine, Smart Advocate, and similar tools.
  • Familiarity with legal advertising compliance.
  • Agency experience or experience working with multiple law firm clients is preferred.
  • Experience leading marketing efforts for a personal injury law firm is preferred.

Benefits

  • 401(k) with 100% employer match on employee contributions up to 4% of compensation.
  • Unlimited manager-approved paid time off.
  • Health insurance with Aetna PPO and EPO options, subsidized by $300 per month.
  • Dental and vision insurance through Guardian.
  • Company-provided MacBook.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Paid Search Sr. Strategist

Power Digital is hiring a Paid Media Senior Strategist to manage complex enterprise-level paid media accounts, drive campaign performance, and connect channel execution to broader business goals.

Agile Content Marketing Email Marketing Google Analytics Influencer Marketing Keyword Research Scrum SEO Shopify Social Media Marketing
1 hour, 13 minutes ago

Senior Paid Media Specialist

Logical Media Group 11-50 Professional Services

LMG Staffing Solutions is hiring a fully remote Senior Paid Media Specialist to support a high-growth digital marketing agency managing cross-channel paid media performance for diverse clients.

Google Ads Google Tag Manager TikTok
1 hour, 55 minutes ago

Paid Social Channel Manager

Remote 251-1K Professional Services

Remote is hiring a data-driven Paid Social Channel Manager to own and scale B2B paid acquisition across major social platforms, driving qualified leads and full-funnel performance for mid-market and scaling tech companies.

CRM HubSpot Salesforce
2 hours, 29 minutes ago

Paid Media Specialist - 094

D2B Professional Services

A full-service digital marketing agency is hiring a Paid Media Specialist to manage and optimise Google Ads campaigns for healthcare and regulated-industry clients across Australia, the US, and New Zealand.

Facebook Ads Google Ads Instagram API
3 hours, 9 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers