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Paid Search Sr. Strategist

6 hours, 16 minutes ago
Nicaragua
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Agile Content Marketing Email Marketing Google Analytics Influencer Marketing Keyword Research Scrum SEO Shopify Social Media Marketing
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 130

Description

  • Own the execution, performance, and growth of paid media accounts within a book of business.
  • Manage enterprise-level campaigns, including daily optimizations, campaign creation, and high-level strategy ownership.
  • Analyze campaign performance data and client source-of-truth data to develop insights and action plans.
  • Maintain frequent communication with internal teams and external clients, including executive stakeholders.
  • Navigate client questions, difficult conversations, roadblocks, and account issues with confidence.
  • Continuously improve campaign performance against client goals.
  • Participate in weekly department scrums and training sessions to expand channel knowledge.
  • Help develop new department training materials.
  • Use AI technologies and available outsourcing resources to improve workflow and business processes.
  • Leverage Power Digital’s Nova ecosystem in department-related work.

Requirements

  • 4-5 years of digital marketing experience, including 3+ years in an agency setting.
  • Minimum 4 years of hands-on search engine marketing experience.
  • Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development for large enterprise accounts.
  • Significant campaign management experience in 3 or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
  • Proficiency in Google and Microsoft Office Suite(s).
  • Proficiency in Google Analytics.
  • Expert knowledge of funnel marketing and paid media’s role in the marketing funnel.
  • Ability to formulate meaningful insights from marketing data and tell the story beyond the numbers.
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Strong interpersonal skills, self-motivation, and the ability to learn quickly and independently.
  • Advanced spoken and written English proficiency is required.
  • Interest in building a long-term relationship with a growing company.

Benefits

  • Power Digital is an equal opportunity employer with a strong commitment to diversity and inclusion.
  • No application, processing, or training fees are charged at any stage of the hiring process.
  • The role is tied to a talent pool, which may create opportunities for future openings.
  • Work within a people-first culture that emphasizes autonomy, integrity, grit, and innovation.

Interested in this position?

Apply directly on the company website

Apply Now

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