Senior Paid Media Specialist

2 months ago
Full-time
Senior
Marketing and Growth
Logical Media Group

Logical Media Group

Logical Media Group is a Chicago-based digital marketing agency offering SEO, PPC, social media, Amazon advertising, and web design services with a focus on driving qualified website traffic through diverse digital channels.

Professional Services
11-50
Founded 2006

Description

  • Manage a portfolio of paid media accounts end to end.
  • Execute campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms.
  • Oversee budgets and optimize campaigns for performance, efficiency, and scalability.
  • Maintain clean campaign structures and testing frameworks.
  • Own performance outcomes and reporting accuracy.
  • Implement, validate, and troubleshoot tracking using GA4 and Google Tag Manager.
  • Build and manage tags, triggers, and variables, ensuring alignment between platform data and analytics tools.
  • Translate data into actionable insights and recommendations to guide paid media strategy.
  • Develop testing roadmaps across audiences, creatives, and bidding strategies.
  • Support forecasting, budget planning, and cross-functional collaboration with creative, strategy, and analytics teams.

Requirements

  • 5–7+ years of paid media experience, with agency experience preferred.
  • Strong expertise in Google Ads and Meta is required.
  • Experience with LinkedIn, TikTok, Programmatic, or CTV is a plus.
  • Advanced experience with GA4 and Google Tag Manager.
  • Strong understanding of attribution, tracking, and performance measurement.
  • High attention to detail and strong analytical skills.
  • Ability to communicate insights clearly and effectively.
  • Experience supporting campaign QA, troubleshooting, and process improvement is preferred.
  • Ability to mentor junior team members is preferred.

Benefits

  • Fully remote role for Colombia-based candidates.
  • Opportunity to work with a high-performing, collaborative team.
  • Ownership over strategy and the ability to drive measurable impact.
  • Exposure to diverse clients across multiple industries.
  • Exposure to advanced paid media strategies.

Interested in this position?

Apply directly on the company website

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