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VP of Marketing

2 months, 2 weeks ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
Content Marketing Digital Marketing Machine Learning
Apply Now
Prosper

Prosper

Prosper is an online marketplace lending platform that connects borrowers with lenders, offering personal loans, credit cards, and home equity options. With a focus on financial education, Prosper helps individuals manage their finances and achieve pea...

Banks
251-1K
Founded 2005
$490M raised
View All Jobs 5

Description

  • Own top-of-funnel metrics and multi-year marketing plans across the retail investor, personal loan, and credit card businesses.
  • Drive scalable customer acquisition and deliver results against aggressive volume targets.
  • Assess support needs, build internal alignment, and coordinate cross-functional execution to launch and grow products.
  • Lead performance-based acquisition across multiple channels, including digital, direct mail, and lead aggregators.
  • Oversee market research, customer research, and competitor analysis to inform strategy and positioning.
  • Develop and execute a proactive public relations strategy to strengthen market and media awareness of Prosper’s advantages.
  • Partner on new product design and provide market intelligence and customer insights to shape the product roadmap.
  • Mentor and lead a 21-person marketing organization and help build a data-first, high-performance culture.
  • Collaborate closely with the CEO, executive team, and leaders in Product, Credit, and Operations to improve the borrower and investor experience.
  • Present marketing performance, strategy, and vision to employees and the Board of Directors.

Requirements

  • 15+ years of marketing experience, with deep expertise in personal loans and financial services.
  • Experience spanning content, digital, and product marketing.
  • Proven track record of driving ROI-positive acquisition across multiple channels.
  • Strong analytical rigor and the ability to use performance data to adjust strategy and identify new segments.
  • Executive-level communication and presentation skills.
  • Experience operating in a regulated financial services environment with strong compliance and advertising fluency.
  • Bachelor’s degree in Business, Marketing, or a related field.
  • Master’s degree preferred.
  • Experience leading and mentoring large teams is preferred.
  • Familiarity with machine learning targeting models and customer research is preferred.

Benefits

  • Competitive salary of $268,000 to $362,000 annually, plus bonus.
  • 401(k) with a 5% company match.
  • Flexible time off.
  • Paid parental leave.
  • Annual wellness allowance.
  • Comprehensive health coverage.
  • Udemy access for professional development.
  • Childcare assistance, pet insurance, and additional savings through Beneplace.

Interested in this position?

Apply directly on the company website

Apply Now

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