Director, Demand Generation

1 week, 3 days ago
Full-time
Lead
Sales and Business Development
Prosci

Prosci

Prosci is a global leader in change management solutions, offering research-based tools, training, and consulting services to help organizations effectively manage the people side of change. With a focus on the Prosci ADKAR Model and a proven track rec...

Professional Services
251-1K
Founded 1994

Description

  • Develop quarterly and annual demand generation plans aligned with business and marketing objectives.
  • Lead integrated global ABM and account-engagement campaigns in partnership with RevOps and Sales.
  • Build repeatable campaign processes, best practices, and reporting standards that improve speed, consistency, and performance.
  • Manage campaign calendars, priorities, resource alignment, and success metrics across marketing functions.
  • Develop programs that support enterprise growth, account penetration, expansion, and pipeline acceleration.
  • Drive demand generation for public programs, memberships, and digital offerings, including conversion and nurture programs.
  • Optimize lead-to-registration, lead-to-customer conversion, and customer journey performance through testing and audience targeting.
  • Serve as the central orchestrator for cross-functional conversion marketing campaigns across Brand, Content, Product Marketing, Digital Experience, Regional Marketing, Sales, and RevOps.
  • Lead, coach, and develop a demand generation team of 2-4 people.

Requirements

  • 10+ years of progressive B2B marketing experience.
  • 5+ years leading demand generation, growth marketing, or revenue-focused marketing teams.
  • Experience supporting both digital/self-service and enterprise sales motions.
  • Demonstrated success driving qualified pipeline growth in a B2B environment.
  • Experience leading integrated campaigns across multiple channels.
  • Strong understanding of marketing automation, CRM systems, and modern demand generation practices.
  • Experience partnering closely with Sales and RevOps teams.
  • HubSpot experience.
  • Salesforce experience.
  • Experience with Account-Based Marketing (ABM) programs, global marketing, or marketing to both individual buyers and enterprise decision-makers is preferred.

Benefits

  • Remote role open to candidates in both the US and Canada.
  • Projected annual base salary of $165,000 to $205,000 CAD.
  • Eligibility for inclusion in the bonus program.
  • Travel required only 4-5 times per year for team meetings and company events.

Interested in this position?

Apply directly on the company website

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