Director, Demand Generation

1 week, 3 days ago
Full-time
Lead
Marketing and Growth
Prosci

Prosci

Prosci is a global leader in change management solutions, offering research-based tools, training, and consulting services to help organizations effectively manage the people side of change. With a focus on the Prosci ADKAR Model and a proven track rec...

Professional Services
251-1K
Founded 1994

Description

  • Develop quarterly and annual demand generation plans aligned with business and marketing objectives.
  • Lead the execution of global account-based marketing strategies and integrated campaigns in partnership with RevOps.
  • Build repeatable campaign processes, best practices, reporting, and global standards to improve speed and performance.
  • Manage campaign calendars, priorities, and resource alignment across marketing functions.
  • Partner with Sales and RevOps to support enterprise growth, account penetration, and expansion priorities.
  • Develop and execute account-based and account-engagement programs for target organizations.
  • Improve buying-group engagement, opportunity progression, and pipeline acceleration through coordinated marketing activities.
  • Drive demand generation initiatives for public programs, memberships, and digital offerings.
  • Improve lead-to-registration and lead-to-customer conversion through testing, optimization, and audience targeting.
  • Lead, coach, and develop a small demand generation team while fostering accountability and continuous improvement.

Requirements

  • 10+ years of progressive B2B marketing experience.
  • 5+ years leading demand generation, growth marketing, or revenue-focused marketing teams.
  • Experience supporting both digital/self-service and enterprise sales motions.
  • Demonstrated success driving qualified pipeline growth in a B2B environment.
  • Experience leading integrated campaigns across multiple channels.
  • Strong understanding of marketing automation, CRM systems, and modern demand generation practices.
  • Experience partnering closely with Sales and RevOps teams.
  • Strong analytical, strategic, and business acumen.
  • HubSpot experience, preferred.
  • Salesforce experience, preferred.
  • Experience with Account-Based Marketing (ABM) programs, preferred.
  • Global marketing experience, preferred.
  • Experience in professional services, training, consulting, SaaS, leadership development, or enterprise education environments, preferred.
  • Experience marketing to both individual buyers and enterprise decision-makers, preferred.
  • Travel 4-5 times per year for team meetings and company events.
  • Fully remote and open to candidates based in the UK or Spain.

Interested in this position?

Apply directly on the company website

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