Email & Lifecycle Marketing Specialist

1 day, 8 hours ago
Full-time
Mid Level
Marketing and Growth
Pinterest

Pinterest

Pinterest is the world's first visual discovery engine, offering a vast dataset of ideas with over 200 billion recipes, home hacks, and style inspiration. With a mission to inspire everyone to create a life they love, Pinterest empowers its employees t...

Internet Software & Services
5K-10K
Founded 2010

Description

  • Develop and execute email and push programs for business audiences, owning brief development, creative collaboration, QA, launch, and reporting.
  • Partner with marketing leadership to develop email strategies that align with business priorities and go-to-market initiatives.
  • Run structured testing and optimization programs across audience signals, funnel stage, messaging, design, cadence, and other variables.
  • Analyze performance data, synthesize findings, and translate results into actionable recommendations to improve program impact.
  • Provide operational support for email marketing tools, including maintenance of Salesforce Account Engagement.
  • Use AI to improve email processes, create templates, codify testing frameworks, and identify automation opportunities.
  • Maintain quality, compliance, and customer experience standards across all sends, including list health, deliverability, privacy, and brand messaging.

Requirements

  • At least 3 years of experience in email, CRM, or lifecycle marketing, ideally in a B2B environment.
  • Experience supporting advertiser, sales-led, or mid-market audiences is a plus.
  • Proficiency with a marketing automation platform, with Salesforce Account Engagement preferred.
  • Comfort building and launching campaigns, running reports in Salesforce, maintaining data hygiene, and troubleshooting.
  • Strong campaign execution skills, including campaign setup, QA, scheduling, stakeholder coordination, and deployment.
  • Experience with audience segmentation, targeting, and personalization based on lifecycle stage, engagement signals, or business priorities.
  • Experience with experimentation and analytics, including A/B testing, performance reporting, and insight generation.
  • Experience partnering with creative teams on design and copywriting for email campaigns.
  • Strong cross-functional communication and collaboration skills with Marketing, Sales, Product, and IT stakeholders.
  • Bachelor's degree in a related field or equivalent experience.

Benefits

  • Base salary range of $81,921 to $168,660 USD for US-based applicants.
  • Eligible for equity.
  • Remote-friendly role with in-office collaboration required only 1-2 times every 6 months.
  • No relocation assistance provided.
  • Access to Pinterest culture and benefits information for this role.

Interested in this position?

Apply directly on the company website

Apply Now

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