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Manager, Lifecycle Marketing

1 month ago
United States
Full-time
Mid Level
Email Marketing Manager
Data Science and Analytics
CRM Email Marketing HTML Looker Tableau
Apply Now
FSAStore.com

FSAStore.com

FSAstore.com is the ultimate destination for Flexible Spending Account (FSA) eligible products and services. With a vast inventory of over 2,500 guaranteed FSA eligible items, health essentials, and more, FSAstore.com offers a user-friendly platform fo...

Health Care Providers & Services
51-250
Founded 2010
$5M raised
View All Jobs 8

Description

  • Create differentiated customer journeys to improve customer retention.
  • Own the strategy and roadmap for lifecycle automations and triggered communications such as welcome, browse/cart abandonment, replenishment, win-back, and cross-sell/upsell flows.
  • Develop CRM strategies across email, SMS, direct mail, and other retention channels while supporting day-to-day execution.
  • Run A/B tests and holdout experiments to measure incrementality and generate customer insights.
  • Partner with the Data team on reporting, dashboards, and customer churn models.
  • Support customer acquisition, onboarding, and activation strategies with the Growth team.
  • Work with Brand to ensure lifecycle messaging aligns with content strategy and brand voice.
  • Work with Finance to assess the business impact of retention strategies.

Requirements

  • 3+ years of experience in retention, CRM, loyalty, or related functions.
  • Hands-on experience with CRM platforms such as Bloomreach, Klaviyo, Iterable, or similar tools.
  • Experience launching customer retention models and developing macro-level retention strategies.
  • Experience managing loyalty and referral programs for subscription services.
  • Comfort working with finance teams on P&L, forecasting, and business metrics.
  • Experience with analytics and BI tools such as Looker, Tableau, or other web analytics platforms.
  • Familiarity with HTML is a plus, but not required.
  • Ability to thrive in a fast-paced, ambiguous environment.
  • Customer-first mindset with a commitment to best-in-class experiences.
  • Genuine curiosity about healthcare, telehealth, and healthcare benefits.

Benefits

  • $90,000 - $115,000 salary.
  • Discretionary annual bonus eligibility up to 15%.
  • Medical, dental, and vision insurance plus 401(k) with company match.
  • Dependent care, FSA, and HSA accounts.
  • Paid parental and bonding leave.
  • Flexible PTO and office closure on major holidays.
  • Monthly wellness and internet reimbursements.
  • Professional development support, including certification support and leadership coaching.
  • Mental health resources.
  • 100% remote within the United States.

Interested in this position?

Apply directly on the company website

Apply Now

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