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Lifecycle Marketing Manager – Retention

1 hour, 3 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Amplitude CRM E-commerce Email Marketing HIPAA HubSpot Looker Mailchimp Shopify SQL Tableau
Apply Now
LumiMeds

LumiMeds

LumiMeds is a telehealth platform based in San Francisco, CA, that focuses on weight management, metabolic health, and longevity treatments. Founded around 2015, the company connects patients with independent licensed providers through a digital platform, offering personalized treatment plans and virtual consultations. LumiMeds emphasizes affordable access to health solutions, ensuring no hidden fees for its services. The platform provides a range of core services, including virtual patient evaluations, health data reviews, and care coordination. Patients can receive compounded GLP-1 medications, such as semaglutide and tirzepatide, shipped directly to their homes. LumiMeds operates in many U.S. states, allowing patients to qualify for treatments through intake forms and virtual consultations. The company has a strong focus on evidence-based care and has facilitated millions of patient interactions, serving over 10,000 healthcare professionals.

medical practice
11-50
Founded 2024
View All Jobs 17

Description

  • Own the end-to-end lifecycle marketing strategy across email, SMS, and CRM channels.
  • Build, launch, and optimize automated customer journeys across welcome, onboarding, activation, post-purchase, renewal, replenishment, win-back, reactivation, referral, and loyalty programs.
  • Develop audience segmentation using behavioral, transactional, and demographic data.
  • Design personalized lifecycle campaigns that improve retention and customer lifetime value.
  • Run A/B and multivariate tests across messaging, creative, timing, offers, and journeys.
  • Analyze campaign performance and provide recommendations to improve key KPIs.
  • Partner with Product and Engineering to implement lifecycle triggers and customer events.
  • Collaborate with Creative and Copy teams to develop high-converting messaging.
  • Monitor customer health metrics and identify opportunities to reduce churn.
  • Build dashboards and communicate lifecycle performance to leadership.
  • Improve marketing automation workflows and operational efficiency.
  • Ensure communications comply with healthcare marketing regulations and brand guidelines.

Requirements

  • 5+ years of experience in Lifecycle Marketing, CRM Marketing, Retention Marketing, or Email Marketing.
  • Proven experience managing customer lifecycle programs for DTC, eCommerce, subscription, SaaS, telehealth, or consumer technology companies.
  • Strong expertise in customer retention, reactivation, and subscription marketing.
  • Hands-on experience building automated lifecycle journeys from scratch.
  • Deep understanding of customer segmentation and personalization strategies.
  • Strong analytical skills with experience interpreting lifecycle performance metrics.
  • Experience designing and executing A/B testing programs.
  • Comfortable working cross-functionally with Product, Engineering, Data, and Creative teams.
  • Excellent written communication skills with strong attention to customer messaging.
  • Highly organized and able to manage multiple campaigns simultaneously.
  • Comfortable working in a fast-paced startup environment.
  • Experience with Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, Oracle Responsys, Mailchimp, Customer.io, HubSpot, Google Analytics (GA4), Amplitude, Tableau, or Looker.
  • SQL preferred.
  • Shopify preferred.
  • Experience in telehealth or healthcare is preferred.
  • Experience with subscription-based businesses is preferred.
  • Experience marketing regulated products is preferred.
  • Familiarity with HIPAA-compliant customer communications is preferred.
  • Experience with loyalty or referral programs is preferred.
  • Basic SQL knowledge is preferred.
  • Experience partnering closely with Product teams on lifecycle optimization is preferred.
  • Professional-level English communication is required.
  • Availability to work U.S. business hours is required.
  • Candidates must be based in approved locations, depending on role and business needs.

Benefits

  • Remote-first work environment.
  • United States remote location.
  • Opportunity to work at an early-stage, fast-growing startup with high ownership.
  • Equal opportunity employer hiring based on skills, experience, and values.
  • Open to approved locations depending on role and business needs.

Interested in this position?

Apply directly on the company website

Apply Now

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