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Lifecycle & Email Marketing Manager

1 week, 3 days ago
United States
Full-time
Mid Level
Email Marketing Manager
Marketing and Growth
CRM CSS Email Marketing HTML Salesforce
Apply Now
Novara Puntocom

Novara Puntocom

Novara Puntocom (www.novara.com) is a dynamic online news portal offering real-time updates on Novara and its province, covering a wide range of topics from sports to current affairs.

Internet Software & Services
1-10
View All Jobs 8

Description

  • Develop prospect lifecycle and email strategy with the Director of Demand Generation.
  • Create communication plans for prospects across lifecycle stages and buying journeys.
  • Manage the master email calendar, send volume, audience prioritization, and cadence.
  • Build and launch automated email journeys, nurture programs, follow-up sequences, and triggered communications.
  • Translate integrated campaign briefs into email plans with sequencing, timing, personalization, and measurement.
  • Manage day-to-day email production, including build, formatting, testing, approvals, scheduling, and QA.
  • Write or edit email copy and calls to action with campaign and Product Marketing partners.
  • Develop audience segmentation, suppression, and personalization strategies.
  • Own nurture and re-engagement programs for webinars, events, stalled leads, inactive accounts, and closed-lost opportunities.
  • Monitor deliverability and performance, run tests, document learnings, and recommend improvements.

Requirements

  • 4+ years of B2B email, lifecycle, nurture, or marketing automation experience with direct campaign ownership.
  • Hands-on experience building automated programs in Marketo or another major marketing automation platform.
  • Demonstrated success with nurture, re-engagement, lead conversion, segmentation, or personalization programs.
  • Strong knowledge of email production, responsive design, QA, testing, deliverability, list management, and contact strategy.
  • Experience using analytics to assess performance and make optimization recommendations.
  • Strong writing and editing skills with an understanding of message sequence and calls to action.
  • Excellent project management skills and ability to coordinate multiple sends, campaigns, and stakeholders.
  • Ability to work independently while collaborating across a distributed marketing and go-to-market organization.
  • Advanced Marketo experience, including smart campaigns, programs, tokens, dynamic content, segmentation, and engagement programs (preferred).
  • Working knowledge of Salesforce, B2B SaaS buying journeys, ABM, HTML/CSS, deliverability tools, 6Sense, CAN-SPAM, accessibility, privacy requirements, and AI tools (preferred).

Benefits

  • Annual base salary range of $80,000-$100,000.
  • Annual bonus opportunity of 10%.
  • Medical, dental, and vision insurance.
  • Flexible spending accounts.
  • PTO plus paid and floating holidays.
  • 401(k) with company match and immediate vesting.
  • Company-funded life insurance.
  • Employee Assistance Program and no-cost mental health benefits.

Interested in this position?

Apply directly on the company website

Apply Now

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