Lifecycle Manager - US Remote

18 hours, 54 minutes ago
Full-time
Mid Level
Marketing and Growth
PerfectServe

PerfectServe

PerfectServe provides a comprehensive and secure care team collaboration platform designed to optimize provider scheduling and streamline clinical communication, thereby enhancing patient care and ensuring HIPAA compliance.

Internet Software & Services
251-1K
Founded 2000
$33M raised

Description

  • Own the lead lifecycle from marketing-accepted lead through demo requested across both high-velocity and enterprise motions.
  • Design and run nurture programs and journeys by segment and stage that move leads toward a demo.
  • Own segmentation, send strategy, and sequencing across email and lifecycle channels.
  • Manage email deliverability, sending reputation, and list health in partnership with revenue operations.
  • Define and maintain lead scoring and stage definitions with revenue operations and sales.
  • Re-engage dormant and not-yet-ready leads instead of letting them go cold.
  • Own ABM programs against named target accounts, especially in the enterprise and acute motion.
  • Build and run coordinated multi-channel account plays across email, web personalization, paid media, and sales outreach.
  • Partner with SDRs, AEs, and demand-generation owners to sequence marketing and sales plays without duplication.
  • Measure performance at the account level, including engagement, pipeline influenced, demos generated, and MAL-to-demo-requested conversion rate.

Requirements

  • 3–5 years of experience in lifecycle or email marketing, demand generation, ABM, or marketing automation in a B2B environment.
  • Hands-on experience with a marketing automation platform such as Pardot, HubSpot, or Marketo.
  • Demonstrated experience designing nurture programs that drive a clear conversion, such as a demo or meeting request.
  • Experience running ABM programs and coordinating with sales on named accounts.
  • Familiarity with intent data and ABM platforms such as 6sense or comparable systems.
  • Comfort with Salesforce and understanding how leads and accounts flow between marketing and sales.
  • Strong analytical skills for funnel and conversion analysis, cohort performance, and email/account-level metrics.
  • Working knowledge of email deliverability fundamentals.
  • Clear communication skills and comfort aligning marketing and sales on shared definitions and coordinated plays.
  • Outcome-oriented and comfortable owning a performance metric and reporting against it.
  • Comfort working alongside AI tools and agents to accelerate output and quality.
  • Experience marketing to healthcare organizations or regulated industries, with familiarity with HIPAA considerations and healthcare buyer journeys.
  • Experience across both high-velocity transactional motions and enterprise long-cycle motions.
  • Experience designing or refining lead scoring models.
  • Understanding of data governance and privacy requirements across the US, Canada, or Europe.
  • SQL or comfort with data tools for segmentation and analysis.

Benefits

  • Salary range of $75,000 to $100,000 USD per year.
  • Remote-first work environment.
  • Health, dental, vision, life, and disability insurance options available day one.
  • 401(k) with match and immediate vesting.
  • 17 company holidays plus 2 floating holidays.
  • Competitive paid time off policy.
  • Internal advancement opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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