Email & SMS Marketing Manager

2 weeks, 6 days ago
Full-time
Mid Level
Marketing and Growth
Valatam

Valatam

Valatam provides experienced virtual assistant services from Latin America, enabling growing businesses to streamline their operations by managing administrative tasks, social media, customer service, and sales, thereby allowing entrepreneurs to focus ...

Professional Services
11-50
Founded 2016

Description

  • Develop and manage proactive monthly and quarterly campaign calendars aligned with business objectives.
  • Own end-to-end execution of email and SMS campaigns, including copywriting, asset design, and deployment.
  • Build, monitor, and optimize automated lifecycle flows such as welcome, post-purchase, browse abandonment, win-back, and retention sequences.
  • Conduct deep audience segmentation to improve deliverability, open rates, and list health.
  • Track and report on performance metrics such as revenue attribution, CTR, and conversion rates.
  • Run A/B tests to improve subject lines, content, and send times.
  • Manage email authentication settings including SPF, DKIM, and DMARC.
  • Ensure campaigns comply with CAN-SPAM, TCPA, and other relevant regulations.
  • Maintain SOPs for recurring processes to support scalability and operational efficiency.

Requirements

  • 3+ years of hands-on experience in email marketing.
  • English proficiency at C1/C2 level and Spanish fluency.
  • Expert-level proficiency in at least one major marketing automation platform.
  • Klaviyo is preferred; experience with OmniSend, Postscript, or Attentive is highly valued.
  • Ability to work from a quiet home office with stable internet of at least 10 Mbps download and 2 Mbps upload, plus a backup connection.
  • Bachelor’s degree or Associate’s degree preferred.

Benefits

  • Starting pay of USD 1,288 per month, with final rate based on experience.
  • Annual pay increments.
  • Discretionary client bonuses, with 80% of clients awarding year-end bonuses.
  • 7 U.S. federal holidays plus 4 paid PTO days.
  • Monthly medical insurance stipend after meeting eligibility criteria.
  • Birthday and anniversary bonuses.
  • Gym and wellness allowance plus unlimited online fitness classes.
  • Company events and Christmas celebrations.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Director of Lifecycle Marketing

Splitero 11-50 Banks

Splitero is hiring a Director of Lifecycle Marketing to own the homeowner lifecycle journey and lead programs that improve conversion, accelerate pipeline velocity, and reactivate high-intent prospects.

Copywriting CRM Email Marketing Salesforce
5 hours, 4 minutes ago

Email Marketing Specialist

American Marketing Association 1K-5K Professional Services

The American Marketing Association is hiring a remote Email Marketing Specialist to own its high-volume email channel and manage campaign execution, reporting, and coordination across the organization.

Asana Copywriting Email Marketing
5 hours, 19 minutes ago

Associate Manager, Consumer Lifecycle Marketing, New

DoorDash 10K-50K Air Freight & Logistics

DoorDash is seeking an Assoc Manager of Customer Lifecycle Marketing to own and improve the new consumer onboarding lifecycle, driving sign-up to habitual use across multiple channels and touchpoints.

CRM Email Marketing
5 hours, 34 minutes ago

Lifecycle & CRM Marketing Manager

Mixam 11-50 Commercial Services & Supplies

Mixam is seeking an autonomous lifecycle and retention specialist to own customer retention strategy and execution across CRM, email, SMS, loyalty, and experimentation, with the goal of improving repeat purchase, reactivation, and lifetime value.

Copywriting Email Marketing HubSpot
5 hours, 49 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers