Email & SMS Marketing Manager

2 hours ago
Full-time
Mid Level
Marketing and Growth
Valatam

Valatam

Valatam provides experienced virtual assistant services from Latin America, enabling growing businesses to streamline their operations by managing administrative tasks, social media, customer service, and sales, thereby allowing entrepreneurs to focus ...

Professional Services
11-50
Founded 2016

Description

  • Develop and manage proactive monthly and quarterly campaign calendars aligned with business objectives.
  • Own end-to-end execution of email and SMS campaigns, including copywriting, asset design, and deployment.
  • Build, monitor, and optimize automated lifecycle flows such as welcome, post-purchase, browse abandonment, win-back, and retention sequences.
  • Conduct deep audience segmentation to improve deliverability, open rates, and list health.
  • Track and report on performance metrics such as revenue attribution, CTR, and conversion rates.
  • Run A/B tests to improve subject lines, content, and send times.
  • Manage email authentication settings including SPF, DKIM, and DMARC.
  • Ensure campaigns comply with CAN-SPAM, TCPA, and other relevant regulations.
  • Maintain SOPs for recurring processes to support scalability and operational efficiency.

Requirements

  • 3+ years of hands-on experience in email marketing.
  • English proficiency at C1/C2 level and Spanish fluency.
  • Expert-level proficiency in at least one major marketing automation platform.
  • Klaviyo is preferred; experience with OmniSend, Postscript, or Attentive is highly valued.
  • Ability to work from a quiet home office with stable internet of at least 10 Mbps download and 2 Mbps upload, plus a backup connection.
  • Bachelor’s degree or Associate’s degree preferred.

Benefits

  • Starting pay of USD 1,288 per month, with final rate based on experience.
  • Annual pay increments.
  • Discretionary client bonuses, with 80% of clients awarding year-end bonuses.
  • 7 U.S. federal holidays plus 4 paid PTO days.
  • Monthly medical insurance stipend after meeting eligibility criteria.
  • Birthday and anniversary bonuses.
  • Gym and wellness allowance plus unlimited online fitness classes.
  • Company events and Christmas celebrations.

Interested in this position?

Apply directly on the company website

Apply Now

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