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Outbound Marketing Specialist

5 hours, 33 minutes ago
South Africa, Kenya
Full-time
Junior
Lead Generation Specialist
Sales and Business Development
Copywriting CRM Email Marketing HubSpot
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 392

Description

  • Build and execute multi-channel outbound campaigns targeting high-value B2B prospects.
  • Develop scalable prospecting systems, outreach playbooks, and workflows.
  • Research, segment, and maintain targeted prospect lists and databases.
  • Execute personalized LinkedIn outreach, engagement, follow-ups, and relationship-building.
  • Write and test cold emails, LinkedIn messages, follow-up sequences, calls to action, and lead magnets.
  • Create and coordinate guides, checklists, and other outbound assets.
  • Track response rates, engagement, meetings, lead quality, and pipeline contribution.
  • Optimize targeting, messaging, personalization, campaign structure, and follow-up cadence using performance data.
  • Collaborate with sales and leadership to refine ICPs, evaluate lead quality, and improve handoffs.
  • Maintain CRM records and campaign trackers while ensuring consistent outbound execution.

Requirements

  • 2+ years of experience in B2B outbound marketing, lead generation, SDR/BDR, outbound prospecting, or similar pipeline-generation roles.
  • Hands-on experience with LinkedIn outreach and LinkedIn Sales Navigator.
  • Experience using prospecting tools such as Apollo, Clay, and ZoomInfo.
  • Strong outbound copywriting skills and experience personalizing messaging.
  • Experience building and managing multi-channel outbound campaigns.
  • Understanding of B2B prospecting, ICP development, buyer psychology, and high-ticket B2B sales cycles.
  • Ability to analyze and optimize campaign performance through testing and iteration.
  • Excellent written and spoken English, organization, and attention to detail.
  • Ability to work independently in a remote environment during U.S. EST business hours.
  • Preferred: Experience with high-ticket B2B services, agencies, CRM management, appointment setting, or pipeline generation.
  • Preferred: Experience with Smartlead, Instantly, Lemlist, HubSpot, or other outbound automation platforms.
  • Preferred: Experience creating lead magnets or working at a startup or high-growth company.

Benefits

  • Full-time, fully remote position.
  • U.S. EST business-hours schedule.
  • End-to-end ownership of outbound execution and direct impact on pipeline growth.
  • Opportunity to build outbound systems from the ground up.
  • Direct collaboration with leadership and sales teams.
  • Growth potential into senior outbound, growth marketing, demand generation, business development, or outbound leadership roles.

Interested in this position?

Apply directly on the company website

Apply Now

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