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Demand Generation Manager

3 weeks, 2 days ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Content Marketing Email Marketing Google Ads HubSpot LinkedIn Ads Salesforce
Apply Now
Osano

Osano

Osano is an intuitive data privacy platform that simplifies compliance for organizations by offering easy-to-use software to manage privacy programs and ensure GDPR and CCPA compliance for over 750,000 companies.

IT Services
11-50
Founded 2018
$44M raised
View All Jobs 3

Description

  • Develop and execute integrated demand generation campaigns from planning through measurement.
  • Build multi-channel programs across email, paid media, content syndication, webinars, events, organic channels, and ABM.
  • Own in-house paid media across Google/Bing, LinkedIn, YouTube, Reddit, and ChatGPT.
  • Partner with Sales, Product Marketing, Content, and Revenue Operations to align campaigns with target accounts and pipeline priorities.
  • Set up and maintain campaign tracking, lead flows, attribution, and reporting in marketing and CRM systems.
  • Analyze funnel and campaign performance to identify optimization opportunities and recommend investments.
  • Develop audience segments and targeted programs based on personas, industries, intent, accounts, and buyer behavior.
  • Test and optimize messaging, channels, creative, audiences, and conversion paths.
  • Support Osano’s ABM strategy and execute programs for high-value accounts.
  • Manage campaign budgets and communicate insights, results, and recommendations to stakeholders.

Requirements

  • 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role, preferably in SaaS or technology.
  • Demonstrated experience building integrated campaigns that contribute to pipeline and revenue.
  • Strong understanding of the B2B buyer journey from awareness through opportunity creation.
  • Experience with email, paid media, content, webinars/events, and account-based marketing.
  • Hands-on experience running and scaling paid search and LinkedIn campaigns without an agency.
  • Strong analytical skills and ability to turn campaign and funnel data into action.
  • Experience with marketing automation and CRM platforms such as HubSpot and Salesforce.
  • Familiarity with attribution, funnel metrics, lead management, and pipeline reporting.
  • Ability to independently manage multiple campaigns, stakeholders, deadlines, and priorities.
  • Collaborative communication skills and an experimental, continuous-improvement mindset.

Benefits

  • Competitive compensation with ownership interest.
  • Fully remote work from anywhere in the U.S.
  • Unlimited paid time off with a minimum two-week annual vacation requirement.
  • Paid parental leave for all new parents.
  • Medical, dental, and vision insurance through Aetna, with base-plan premiums fully covered for employees and 50% covered for dependents.
  • MacBook and $600 home-office setup allowance.
  • Annual company trip and mental health benefits, including mindfulness and talk therapy memberships.
  • Career development opportunities and potential support for Certified Information Privacy credentialing.

Interested in this position?

Apply directly on the company website

Apply Now

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