Head of Demand Generation

1 hour, 40 minutes ago
Full-time
Executive
Sales and Business Development

Aduna Global

Aduna Global aggregates standardized mobile-network APIs from multiple communications service providers and provides developers, enterprises, hyperscalers, CPaaS providers, system integrators, and software vendors access through a unified platform.

Telecommunications / computer networking products
51-200
Founded 2024

Description

  • Build and lead a distributed demand-generation team of approximately 15 across North America, Europe, and India.
  • Align Sales, Marketing, Product, communications service providers, and strategic partners around an ecosystem-growth agenda.
  • Shape Aduna’s market narrative through executive engagement, industry speaking, research, customer stories, and vertical perspectives.
  • Balance market demand with supply availability and use demand signals to inform CSP prioritization and ecosystem expansion.
  • Own Market Development Fund, Sales Performance Incentive Fund, and Lighthouse program budgets, operating models, and incentives.
  • Run partner content, incentive, tiering, lead-routing, and developer-advocacy programs that support Sales conversion.
  • Establish operating rhythms, including commercial interlocks, pipeline reviews, and quarterly Board reporting.
  • Own performance metrics including partner-channel pipeline, lead conversion, cost per opportunity, and developer activation.
  • Develop the hiring plan and scale the function across multiple countries.

Requirements

  • Bachelor’s degree or equivalent combination of education and relevant experience.
  • 8+ years of experience in demand generation, market development, ecosystem development, or channel leadership.
  • Experience in API platforms, telecommunications, or B2B SaaS, preferably.
  • Proven ecosystem leadership across CSPs, platform/API partners, developers, and enterprise buyers.
  • Experience influencing Sales, Marketing, Product, senior executives, and external stakeholders.
  • Working knowledge of CSP supply models and their impact on demand activation.
  • Experience building functions across geographies, including MDF/SPIF and partner-tiering models.
  • Experience leading and scaling distributed teams of 10 or more, including rapid hiring.
  • Knowledge of incentive governance, anti-bribery, competition law, data protection, and consent requirements.
  • Strong analytical, communication, executive-influence, market-shaping, and stakeholder-alignment skills; fluent English required.
  • Ability to work strategically and hands-on as an entrepreneurial function builder across distributed teams.

Benefits

  • Healthcare benefit programs.
  • Generous 401(k) match.
  • Unlimited time off.
  • Preferred location in the United States, with consideration for qualified candidates in Canada, Poland, Croatia, Sweden, Spain, and the UK.

Interested in this position?

Apply directly on the company website

Apply Now

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