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Field Marketing Manager

1 hour, 28 minutes ago
United States
Full-time
Senior
Lead Generation Specialist
Marketing and Growth
HubSpot Salesforce
Apply Now
Mitratech

Mitratech

Mitratech specializes in automating processes through innovative solutions and services in compliance, risk management, enterprise HR, and legal operations, empowering organizations to effectively manage risks and scale for future growth.

Professional Services
1K-5K
Founded 1987
$3M raised
View All Jobs 11

Description

  • Build quarterly field marketing plans aligned with pipeline targets, MQL goals, and Sales priorities.
  • Plan and execute webinars, AMAs, conferences, regional events, executive roundtables, prospect dinners, and newsletter placements.
  • Manage third-party marketing partnerships, including scheduling, placements, co-hosted webinars, budgets, and pipeline benchmarks.
  • Own lead routing and post-program follow-up with SDRs and AEs, including talk tracks, re-engagement, and follow-up timing.
  • Coordinate pre-event outreach, target-account lists, customer advocates, partner referrals, and post-event retargeting.
  • Run signal-triggered and cross-sell programs based on webinar attendance, badge scans, intent data, and multi-registrant accounts.
  • Track MQL-to-meeting-to-opportunity conversion and report sourced and influenced pipeline by program.
  • Manage campaign setup, naming, source tagging, and attribution reconciliation in HubSpot and Salesforce.
  • Develop repeatable playbooks and use AI tools for list building, personalization, follow-up, and reporting.
  • Collaborate with Product Marketing, Content, Paid Media, Digital, ABM, Customer Marketing, Partner Marketing, Events, and RevOps.

Requirements

  • 5+ years of experience in B2B field marketing, event marketing, or demand generation with demonstrated pipeline contribution.
  • Hands-on experience running in-person and virtual events and webinars as an individual contributor.
  • Experience working directly with SDRs and AEs and understanding Sales conversion processes.
  • Experience reporting pipeline sourced, pipeline influenced, and conversion rates.
  • Proficiency with Salesforce and HubSpot campaigns, attribution, and reporting.
  • Experience with a webinar platform such as Goldcast.
  • Strong project management and follow-through across multiple concurrent programs.
  • Ability to collaborate cross-functionally with marketing, sales, events, and revenue operations teams.
  • Day-to-day experience using AI tools for research, personalization, follow-up, and reporting.
  • Experience with intent and sales engagement tools such as 6sense, ZoomInfo, and Qualified is relevant to the role.

Benefits

  • $90,000 anticipated annual pay range, plus annual bonus eligibility.
  • 100% remote work anywhere in the United States.
  • Health, dental, and vision insurance.
  • 401(k) with employer match.
  • Open PTO, 11 paid holidays, and four global wellness days.
  • Paid parental leave, disability and life insurance, and employee assistance program.
  • FSA and HSA options, plus pet insurance.
  • Career advancement, professional development, LinkedIn Learning, and employee recognition programs.

Interested in this position?

Apply directly on the company website

Apply Now

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