RemoteLeaf Logo
Log in Sign up

Marketing Specialist - GTM & Growth

2 months, 2 weeks ago
India
Full-time
Mid Level
Growth Marketing Manager
Sales and Business Development
CRM Email Marketing GitHub Google Ads Google Analytics HubSpot Looker Salesforce
Apply Now
Packt

Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services
251-1K
Founded 2004
View All Jobs 9

Description

  • Own and execute go-to-market strategy for vertical-specific paid events and companion newsletters.
  • Plan and deliver integrated campaigns around event promotion, speaker reveals, agenda teasers, clips, and post-event recaps.
  • Build and manage partner distribution with authors, creators, and community operators across developer-native channels.
  • Structure and negotiate rev-share, list-share, newsletter swap, co-hosted stream, and bundle deals to expand reach and improve conversions.
  • Run small paid media and retargeting tests to amplify partner traction while protecting margins.
  • Use AI-assisted workflows to turn long-form talks and interviews into shorts, threads, carousels, email snippets, and landing-page content.
  • Define KPIs, build dashboards, and analyze funnel performance across events, partners, and newsletters.
  • Maintain a rolling content calendar and repurpose event insights into multi-channel assets that grow owned audience and future sales.
  • Coordinate community engagement, contributor assets, AMAs, and audience feedback loops to improve topics and formats.
  • Document repeatable playbooks for outreach, newsletter swaps, and post-event promotion loops across verticals.

Requirements

  • 3+ years of experience in marketing, GTM, or growth with direct ownership from planning through execution.
  • Proven impact launching or scaling programs, ideally for developer-focused or technical audiences.
  • Demonstrated success with partner, creator, or community distribution, including newsletter swaps, rev-shares, and co-marketing.
  • Strong understanding of event funnels and newsletter economics, including list growth, engagement, and sponsorship readiness.
  • Hands-on experience with ESP/CRM and analytics tools such as HubSpot, Salesforce, GA, Looker/Datastudio, or similar platforms.
  • Comfort with light paid media across LinkedIn, Meta, and Google as an amplifier rather than a primary growth engine.
  • Strong discipline in UTMs, source tagging, dashboarding, and performance analysis.
  • Familiarity with developer-native channels such as Reddit, Discord, GitHub, YouTube/Twitch, and LinkedIn.
  • Background in AI, security, game development, web/software engineering, data/ML, or developer tools is a plus.
  • Experience running ticketed workshops or bootcamps and securing newsletter sponsorships is preferred.
  • Familiarity with outbound automation and enrichment tools such as Clay, Apollo, or Lusha is a plus.
  • Basic knowledge of landing-page testing, attribution, and pricing or offer experiments such as teams bundles and bring-a-friend offers is a plus.

Benefits

  • Remote-first work culture with flexibility to choose how, when, and where you work within India.
  • Salary range of INR 80K-160K fixed pay per month, depending on skills and experience.
  • Bonus scheme.
  • 25 days of annual holiday plus bank holidays.
  • Training programs and certification support.
  • Group medical insurance.
  • Wellness initiatives.
  • Opportunity to grow into a senior marketing or business leadership role as the vertical scales.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

iFood

Especialista de Growth (Insigths e Automações)

iFood 5K-10K Air Freight & Logistics

O iFood busca um(a) profissional para atuar com planejamento de growth orientado por dados e IA, transformando análises e automações em decisões estratégicas para apoiar a execução e o crescimento do negócio.

Brazil Senior Data Analyst Growth Marketing Manager
Agile Databricks Generative AI LLM Looker Power BI Python R SQL Tableau
5 hours, 55 minutes ago
Hire Resolve US

Mid-Senior Sales & Marketing Professionals

Hire Resolve US Internet Software & Services

Hire Resolve is hiring experienced mid-to-senior sales and marketing professionals for multiple commercial roles across the Netherlands, focused on driving growth, market performance, and leadership progression.

Netherlands Full-time Senior Marketing Specialist Sales
Facebook Ads Google Ads HubSpot LinkedIn Ads Microsoft Dynamics 365 Power BI Salesforce Tableau
6 hours, 25 minutes ago
Hire Resolve US

Mid-Senior Sales & Marketing Professionals

Hire Resolve US Internet Software & Services

Hire Resolve is recruiting mid- to senior-level sales and marketing professionals for commercial roles across the UAE focused on driving revenue growth, market performance, and strategic execution.

United Arab Emirates Full-time Senior Marketing Specialist Sales
Facebook Ads Google Ads HubSpot LinkedIn Ads Microsoft Dynamics 365 Power BI Salesforce Tableau
6 hours, 25 minutes ago
Hire Resolve US

Mid-Senior Sales & Marketing Professionals

Hire Resolve US Internet Software & Services

Hire Resolve is recruiting experienced sales and marketing professionals for mid- to senior-level commercial roles across multiple U.S. industries, focused on driving revenue growth, pipeline development, and brand performance.

United States Full-time Senior Marketing Specialist Sales
Facebook Ads Google Ads Google Analytics HubSpot LinkedIn Ads Looker Microsoft Dynamics 365 Power BI Salesforce Tableau
6 hours, 25 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers