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Performance Marketing Manager (China)

1 day, 7 hours ago
China
Full-time
Mid Level
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing Content Marketing Digital Marketing Keyword Research SEO
Apply Now
Oxylabs

Oxylabs

Oxylabs is a leading provider of premium proxy services with a vast network of residential and datacenter IP proxies. They offer industry-leading web scraping solutions and a trusted ethical proxy network for global clients.

IT Services
251-1K
Founded 2015
View All Jobs 5

Description

  • Develop the China acquisition roadmap, including channels, objectives, budgets, and target metrics.
  • Own paid search strategy in China, including keywords, landing pages, bidding, budgets, optimization, and reporting.
  • Launch and optimize campaigns across Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, and other relevant platforms.
  • Define China SEO strategy, including topic clusters, landing pages, competitor analysis, and keyword priorities.
  • Collaborate with content, design, product, and development teams to improve campaigns, localization, user experience, and conversion rates.
  • Identify and scale native acquisition channels such as Zhihu, WeChat, Bilibili, forums, communities, KOL/KOC partnerships, and developer networks.
  • Monitor competitor positioning, pricing, messaging, channel mix, and regulatory or market changes in China.
  • Partner with Sales and Customer Success to refine ICP targeting, lead quality, and user-objection feedback loops.
  • Build reporting, run growth experiments, and optimize the end-to-end acquisition funnel.

Requirements

  • Deep understanding of China’s digital marketing ecosystem and native acquisition channels.
  • Proven experience scaling performance marketing in China through paid search or other paid channels.
  • At least 3 years of marketing experience in proxy, VPN, scraping, cybersecurity, developer tools, SaaS, or a closely related technology sector.
  • Ability to create data-driven growth plans, run experiments, and improve funnel conversion.
  • Strong analytical skills, including KPI definition, reporting, and results-based decision-making.
  • Fluent Mandarin and strong written and verbal English proficiency.
  • Ability to work independently in a fast-paced international environment.
  • Experience with B2B SaaS or developer-focused products preferred.
  • Experience with partnerships or affiliate marketing in China preferred.
  • Understanding of Chinese internet policies and marketing or distribution constraints preferred.

Benefits

  • Access to extensive internal and external learning resources.
  • Collaborative environment focused on teamwork and knowledge sharing.
  • Autonomy to build and own the China acquisition function.
  • Opportunity to work with top-tier clients, including Fortune 500 companies.
  • Collaboration with experienced professionals across an international organization.

Interested in this position?

Apply directly on the company website

Apply Now

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