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Vice President, Performance Marketing

1 day, 7 hours ago
United States, Canada
Full-time
Executive
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing Digital Marketing E-commerce Google Ads Google Analytics Tableau
Apply Now
CSC Generation

CSC Generation

CSC Generation is an AI native retail holding entity that revitalizes iconic brands through the use of data, automation, and its Genesis platform to shape the future of commerce in the age of artificial general intelligence.

Internet Software & Services
251-1K
Founded 2016
View All Jobs 25

Description

  • Own the multi-year performance marketing strategy and paid media P&L across search, social, shopping, display, affiliate, video/TV, and emerging channels.
  • Allocate budgets using incrementality, LTV, CAC, marginal ROAS, and blended efficiency targets.
  • Translate revenue and margin goals into paid media investment plans and scalable seasonal, launch, and promotion playbooks.
  • Build and lead a team of performance marketing leaders, specialists, and agency partners.
  • Establish standards for testing, reporting, channel expertise, and agency performance.
  • Lead new channel expansion and champion A/B and multivariate testing across creative, landing pages, and audiences.
  • Drive adoption of AI and automation tools to improve decision-making and team efficiency.
  • Represent performance marketing on the executive leadership team and provide commercial recommendations to senior leadership.
  • Partner with Creative, Merchandising, eCommerce, Product, and Web Development to align media, assortment, site experience, and conversion goals.
  • Identify risks and opportunities through competitor, market, and performance analysis.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
  • 12+ years of performance marketing or paid media experience, including 5+ years managing managers or team leads.
  • Experience managing multi-channel paid media budgets at multi-brand or multi-hundred-million-dollar business scale.
  • Track record managing performance marketing across multiple brands or business units.
  • Strong knowledge of CAC, LTV, incrementality, marginal ROAS, and blended efficiency.
  • Experience influencing Creative, Merchandising, eCommerce, and executive stakeholders without direct authority.
  • Experience building teams of leaders and managing agency relationships at scale.
  • Strong executive presence and experience reporting to the C-suite or serving on a leadership team.
  • Demonstrated use of AI and automation tools to improve performance or efficiency.
  • Hands-on knowledge of Google Ads, Meta Ads Manager, Google Analytics, and Tableau or Looker Studio.
  • Experience in retail or ecommerce verticals preferred.
  • Experience managing paid media across multiple brands or storefronts preferred.
  • Must complete a mandatory in-person interview; the position cannot be filled by a B.C. resident.

Benefits

  • Remote work opportunity in the USA or Canada.
  • Paid time off policies.
  • 401(k) match in the U.S. or RRSP match in Canada.
  • Medical, dental, vision, and supplemental benefit coverage.
  • Employee discounts across the company’s brand portfolio.
  • Executive access and portfolio-level leadership responsibility across 13 brands.

Interested in this position?

Apply directly on the company website

Apply Now

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