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Senior Manager, Demand Generation

3 weeks, 3 days ago
United States, Canada
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Email Marketing HubSpot
Apply Now
Overstory

Overstory

Overstory uses AI and satellite imagery to prevent wildfires and power outages by analyzing vegetation for electric utilities.

Utilities
11-50
Founded 2018
$25M raised
View All Jobs 13

Description

  • Own the strategy and execution of ABM programs for a focused set of strategic accounts.
  • Build and run integrated multi-channel campaigns across paid social, email, website, and digital events.
  • Partner with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions.
  • Optimize funnel performance, audience targeting, and conversion rates across the demand engine.
  • Develop and execute account-based digital programs using paid channels, account targeting, intent signals, and personalized creative.
  • Improve website conversion paths, landing pages, and personalized account experiences.
  • Partner with Revenue Operations on marketing operations, workflows, scoring, segmentation, nurture programs, and reporting dashboards.
  • Build dashboards that track funnel health, ABM engagement, and revenue contribution.
  • Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation.

Requirements

  • 7+ years of experience in B2B demand generation with significant ownership of ABM programs and strategic account motions.
  • Located within two hours of the US Eastern time zone.
  • Strong command of digital advertising platforms and website experimentation tools.
  • Proven ability to build, execute, and measure full-funnel account-based programs.
  • Excellent communication, project-management, and stakeholder-alignment skills.
  • Deep expertise in HubSpot.
  • Data-driven and curious, with a habit of experimenting with new tools.
  • Experience in complex or regulated B2B markets (nice to have).
  • Experience working in a growth-stage company with account-based motions (nice to have).
  • Experience leading a business development function (nice to have).

Benefits

  • Remote work across supported countries, including the United States, Canada, and several European countries.
  • Annual in-person team gathering with the option for occasional in-person collaboration.
  • A global, diverse team spanning 11 countries and 15 nationalities.
  • A culture that values diversity, inclusion, curiosity, urgency, and trust.

Interested in this position?

Apply directly on the company website

Apply Now

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