Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services

Information Technology

251-1K (960)

Founded 2004

7 open positions

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Founding Growth Hire

2 months, 1 week ago

India

Full-time

Lead

Growth Marketing Manager

Sales and Business Development

GPT SEO Social Media Marketing

Apply Now

Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services

251-1K

Founded 2004

View All Jobs 7

Description

Design and run the outbound system from scratch, including list building, signal capture, multi-channel sequences, landing pages, and conversion.
Own demand generation by leading the content strategy, social media presence, and SEO that attract and convert the target buyer.
Turn existing assets, publisher relationships, and audience engagement into qualified pipeline.
Use AI workflows to increase output and automate repetitive marketing work at scale.
Document everything built in year one so the system is repeatable and can support future hires.
Build and hire the marketing team in year two.
Develop experiments, measure performance, and scale what works.
Work directly with the CEO of ExpertEdge and collaborate with the broader team on growth execution.

Requirements

Experience having started something, run a P&L, or served as an early commercial hire at a growing company.
Ability to quantify impact with numbers such as pipeline built, deals closed, and conversion rates.
Ability to write cold emails that earn replies and build sequences that book meetings.
Experience running discovery calls and driving clear next steps.
Strong, specific writing and the ability to produce effective marketing copy.
Ability to show relevant samples such as cold emails, LinkedIn posts, or landing page copy.
Comfort selling to developer, technical, or data-led buyers (preferred).
Background in learning, content, publishing, or developer tools (preferred).
Hands-on experience with Clay, Apollo, Smartlead, Instantly, or similar tools (preferred).
Familiarity with product-led growth and self-serve B2B funnels (preferred).
Experience building an audience or community in public (preferred).

Benefits

Salary range of INR 30K-200K gross pay per month, depending on skills and experience.
Bonus scheme.
5-day working week.
25 days of annual holiday plus bank holidays.
Flexible hours with choice of when and where to work within India.
Training programs.
Group medical insurance.
Wellness initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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