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Founding Growth Hire

3 weeks, 1 day ago
India
Full-time
Lead
Growth Marketing Manager
Sales and Business Development
GPT SEO Social Media Marketing
Apply Now
Packt

Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services
251-1K
Founded 2004
View All Jobs 9

Description

  • Design and run the outbound system from scratch, including list building, signal capture, multi-channel sequences, landing pages, and conversion.
  • Own demand generation by leading the content strategy, social media presence, and SEO that attract and convert the target buyer.
  • Turn existing assets, publisher relationships, and audience engagement into qualified pipeline.
  • Use AI workflows to increase output and automate repetitive marketing work at scale.
  • Document everything built in year one so the system is repeatable and can support future hires.
  • Build and hire the marketing team in year two.
  • Develop experiments, measure performance, and scale what works.
  • Work directly with the CEO of ExpertEdge and collaborate with the broader team on growth execution.

Requirements

  • Experience having started something, run a P&L, or served as an early commercial hire at a growing company.
  • Ability to quantify impact with numbers such as pipeline built, deals closed, and conversion rates.
  • Ability to write cold emails that earn replies and build sequences that book meetings.
  • Experience running discovery calls and driving clear next steps.
  • Strong, specific writing and the ability to produce effective marketing copy.
  • Ability to show relevant samples such as cold emails, LinkedIn posts, or landing page copy.
  • Comfort selling to developer, technical, or data-led buyers (preferred).
  • Background in learning, content, publishing, or developer tools (preferred).
  • Hands-on experience with Clay, Apollo, Smartlead, Instantly, or similar tools (preferred).
  • Familiarity with product-led growth and self-serve B2B funnels (preferred).
  • Experience building an audience or community in public (preferred).

Benefits

  • Salary range of INR 30K-200K gross pay per month, depending on skills and experience.
  • Bonus scheme.
  • 5-day working week.
  • 25 days of annual holiday plus bank holidays.
  • Flexible hours with choice of when and where to work within India.
  • Training programs.
  • Group medical insurance.
  • Wellness initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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