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Director, Field Marketing - Americas

40 minutes ago
United States
Full-time
Lead
Head of Marketing
Sales and Business Development
CRM Digital Marketing Salesforce
Apply Now
New Relic

New Relic

New Relic provides a comprehensive observability platform that enables engineers to monitor, debug, and enhance the performance of their entire software stack through real-time analytics and insights.

Internet Software & Services
1K-5K
Founded 2008
$520M raised
View All Jobs 14

Description

  • Lead a geographically dispersed team of field marketing managers and support their development, training, and enablement.
  • Shape and optimize the Americas marketing plan based on product, market, competition, personas, and trends.
  • Partner with regional sales leadership and global marketing counterparts to plan quarterly regional initiatives and global programs.
  • Set objectives and KPIs, present in regional meetings, and oversee end-to-end program management.
  • Drive demand and pipeline generation across field events, third-party conferences, partner events, ABM, and customer marketing programs.
  • Serve as the primary marketing contact and enablement partner for the Americas sales team.
  • Align marketing plans, goals, metrics, and results with local sales leaders to hit lead and pipeline targets by segment and geography.
  • Manage channel mix, evaluate program performance, and support budget planning and allocation.
  • Collaborate with product marketing, digital marketing, brand, SDR, sales, and operations teams to execute regional tactics.

Requirements

  • Proven experience leading field marketing in B2B enterprise SaaS environments.
  • Strong background in demand generation and operations/analytics.
  • Experience managing multiple sales teams across the Americas.
  • Demonstrated second-line leadership experience and ability to navigate dotted-line relationships.
  • Proven experience partnering directly with executive sales leadership.
  • Experience with Salesforce CRM and Marketo Marketing Automation is required.
  • Experience creating and running ABM campaigns and executive engagement programs for enterprise and strategic segments.
  • Ability to travel across the region.
  • Experience with solution-led selling is preferred.
  • Visa sponsorship is not available for this position.

Benefits

  • Base salary range of $193,000 to $241,000 USD.
  • Eligible for a corporate bonus plan.
  • Healthcare, dental, and vision coverage.
  • Parental leave and planning support.
  • Mental health benefits.
  • 401(k) plan with company match.
  • Flex time-off and 11 paid holidays.
  • Volunteer time-off and flexible work options, including remote or hybrid arrangements.

Interested in this position?

Apply directly on the company website

Apply Now

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