Fashion Marketing Account Director

3 weeks, 1 day ago
Full-time
Senior
Sales and Business Development
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Own a portfolio of 4–6 fashion and apparel client accounts.
  • Run quarterly Power Circuit reviews to diagnose growth constraints across business, audience, product, messaging, channels, and measurement.
  • Develop roadmaps and hold internal teams accountable for execution against client growth priorities.
  • Maintain a working understanding of fashion business fundamentals, including pricing, merchandising, and multi-channel distribution.
  • Lead senior client relationships and connect QBR discussions to business outcomes.
  • Coordinate paid search, paid social, influencer, SEO, email, and creative teams.
  • Advise on customer retention strategy, including repeat purchase rate, LTV by cohort, and loyalty mechanics.
  • Manage retention and expansion, lead renewals, and grow MRR.
  • Build multi-threaded relationships across client stakeholders to reduce account risk.
  • Ensure consistent use of Iris, nova, Pulse, and Power Circuit across managed accounts.
  • Coach analysts and specialists and provide direct feedback to support team development.

Requirements

  • 6+ years of experience in fashion or apparel marketing, on agency or brand side.
  • Strong understanding of how creative strategy and media strategy interact.
  • Fluency in the influencer and UGC ecosystem, including how to brief, evaluate, and scale campaigns.
  • Comfort with DTC-first brand economics, including CAC, LTV, repeat rate, and margin by channel.
  • Experience with Meta-heavy media mixes and related measurement challenges, including incrementality testing, creative fatigue, and audience saturation.
  • Experience building strategies for seasonal brands and fast-moving fashion cycles.
  • Proven track record of retaining and growing client accounts.
  • Annual Power Circuit Certification required.
  • Legally eligible to work in the U.S. for remote, in-office, or hybrid work.
  • Experience with AI technologies and Power Digital’s Nova ecosystem is preferred.

Benefits

  • Base salary paid in USD plus commission opportunities.
  • Unlimited Time Off available on day one.
  • Flexible work environment with remote, in-office, or hybrid options.
  • $50/month healthcare stipend.
  • National holidays plus 2 Mental Health Recharge Days per year.
  • Ongoing employee development programs for personal and professional growth.
  • Quarterly awards with prize money and recognition.
  • Opportunities to participate in company DEI initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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