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Senior Director, Digital Marketing

9 hours, 46 minutes ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
Digital Marketing Email Marketing SEO
Apply Now
Sprout Social

Sprout Social

Sprout Social offers a comprehensive social media management and engagement platform that enables businesses to effectively manage their social media presence, streamline customer care, and derive actionable insights from analytics to drive growth.

Professional Services
251-1K
Founded 2010
View All Jobs 5

Description

  • Own and evolve the digital marketing strategy across web, paid media, and lifecycle marketing for sales-led and self-serve businesses.
  • Lead teams covering web and organic growth strategy, paid media, and lifecycle and email marketing.
  • Manage significant paid media investment and optimize performance across paid search, paid social, display, programmatic, and sponsorships.
  • Partner with Marketing Operations and Campaigns to build a connected, data-driven revenue marketing engine.
  • Serve as a strategic partner to Revenue Marketing and GTM leaders by translating digital performance into executive-ready narratives.
  • Own forecasting and performance reporting for digital channels and surface risks, opportunities, and recommendations proactively.
  • Build structured experimentation frameworks across paid, web, and lifecycle channels.
  • Champion attribution modeling and full-funnel measurement across digital marketing.
  • Attract, develop, and retain high-performing digital marketing talent.
  • Drive early wins in paid media efficiency, web conversion, and lifecycle engagement.

Requirements

  • 12+ years of digital marketing experience, with significant experience in B2B SaaS or subscription-based software; marketing or customer experience technology backgrounds strongly preferred.
  • 5+ years of people management experience, including building and scaling multi-disciplinary digital marketing teams.
  • Deep expertise in paid media strategy and execution, including managing six-figure monthly budgets.
  • Demonstrated experience owning web and organic growth strategy, including SEO, AEO, conversion rate optimization, and web performance.
  • Experience leading lifecycle and email marketing programs that drive engagement, pipeline, and expansion.
  • Proven ability to own forecasting and performance reporting and translate channel data into executive-ready insights.
  • Strong experimentation mindset with the ability to build and scale test-and-learn frameworks.
  • Exceptional communication and executive presence.
  • Experience supporting self-serve or product-led growth motions, including free trial or freemium conversion optimization, preferred.
  • Familiarity with modern martech stacks, including marketing automation, CDP, attribution, and analytics tooling, preferred.

Benefits

  • Competitive salary with a current hiring range of $192,400 to $200,000 annually.
  • Premium medical, dental, and vision insurance for employees and eligible dependents.
  • Full access to Modern Health, including coaching, therapy sessions, and digital wellness resources.
  • 401(k) plan with a 50% company match on the first 6% of contributions.
  • 100% employer-paid life and disability insurance.
  • Flexible PTO plus company-wide Rest & Recharge days.
  • Up to 16 weeks of paid parental leave.
  • $1,000 annual Lifestyle Spending Account plus home office and internet stipends.
  • 16 hours of paid volunteer time annually and a charitable donation match.

Interested in this position?

Apply directly on the company website

Apply Now

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