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Head of Growth

3 weeks, 2 days ago
Anywhere
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
Affiliate Marketing Email Marketing Facebook Ads Google Ads Shopify TikTok
Apply Now
Margaux

Margaux

Margaux is a female-founded company that offers handmade shoes and accessories designed for the modern woman. Their ballerina flats, handcrafted from Italian leather, prioritize comfort and style with multiple widths and extended sizes. Margaux aims to...

Textiles, Apparel & Luxury Goods
11-50
Founded 2015
View All Jobs 3

Description

  • Own Margaux's end-to-end growth strategy through forecasting, pacing, performance reporting, KPI definitions, weekly business reviews, and action plans tied to revenue and contribution margin.
  • Lead end-to-end management of paid channels including Meta, Google, TikTok, Amazon, YouTube, Pinterest, Reddit, and emerging platforms.
  • Design and run AI-driven systems for creative generation, bid optimization, and identifying arbitrage opportunities.
  • Own retention and lifecycle marketing across email and SMS, including strategy, segmentation, flow architecture, campaign planning, and performance reporting.
  • Own conversion rate optimization in partnership with eCommerce by building, testing, and iterating high-converting funnels.
  • Own the marketing tracking system and maintain accurate attribution so decisions are based on contribution margin and not vanity metrics.
  • Use low-code tools and AI to automate reporting, bid management, and creative iteration across channels.
  • Build and manage an experimentation roadmap across creative, offers, audiences, and onsite journeys.
  • Own growth budget allocation and channel investment strategy across paid search, paid social, affiliates, and emerging channels.
  • Create cross-functional ways of working that reduce bottlenecks and improve speed to market with clear owners, timelines, and decision rights.

Requirements

  • 8+ years of experience in growth or performance marketing with a proven record of driving profitable DTC growth.
  • Experience building or implementing AI-driven systems for creative, bidding, reporting, or experimentation.
  • Deep fluency across paid channels and full-funnel strategy, including acquisition, CRO, and lifecycle/retention.
  • Experience with DTC performance measurement and modern analytics stacks such as Shopify, GA4, and attribution tools like Northbeam.
  • Experience with ESPs such as Klaviyo is a bonus.
  • Ability to evaluate and improve tracking, reporting, and data governance.
  • Comfort operating against contribution margin, payback periods, and inventory constraints.
  • Highly organized, detail-oriented, and comfortable managing complexity in a fast-moving environment.
  • Clear communication skills and the ability to translate data into strategic decisions for senior stakeholders.
  • Entrepreneurial mindset with a willingness to be hands-on and operate as a true business owner.
  • Experience in fashion, luxury, or consumer brands preferred.
  • Passion for Margaux's mission, aesthetic, and customer.

Benefits

  • Unlimited paid time off (PTO).
  • Sick leave and paid parental leave.
  • Health, dental, and vision insurance.
  • 401(k) retirement plan.
  • Employee discount on all Margaux products.
  • A close-knit, mission-driven team culture.

Interested in this position?

Apply directly on the company website

Apply Now

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