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Director, Website & SEO

2 weeks ago
United States
Full-time
Lead
Head of Marketing
Product Management
SEO
Apply Now
Dodge Construction Network

Dodge Construction Network

Dodge Construction Network combines five trusted brands to provide timely and accurate construction information, empowering businesses to find new jobs, make bids, and optimize sales strategies for growth.

Construction & Engineering
251-1K
Founded 2021
View All Jobs 12

Description

  • Serve as the primary business owner and product manager for Construction.com, TheBluebook.com, and related web experiences.
  • Partner with Product Marketing, Content, Brand, Web Development, and Marketing Operations to gather requirements and prioritize the website backlog.
  • Translate business needs into user stories, functional requirements, and development tickets.
  • Manage the website roadmap based on business impact, customer experience, SEO opportunity, and technical dependencies.
  • Work with Web Development and Martech Operations on infrastructure, integrations, tagging, tracking, and technical implementation.
  • Own the overall SEO strategy and performance for the company’s web properties.
  • Lead technical, content, programmatic, and non-programmatic SEO initiatives to grow qualified organic traffic and pipeline.
  • Plan and optimize internal linking, external linking, site architecture, crawlability, keyword targeting, and content experiences.
  • Partner with Product Marketing and Content Marketing to launch search-driven content and landing page initiatives.
  • Define and support AI Search Optimization / Answer Engine Optimization strategies to improve visibility in AI-powered search experiences.
  • Partner with Performance Marketing to improve website and landing page conversion performance.
  • Identify and test opportunities to improve user experience, navigation, CTAs, and conversion flows.
  • Develop and execute A/B testing and experimentation strategies across web and search landing pages.
  • Partner with Martech Analytics, RevOps, and Operations teams on analytics, governance, reporting, attribution, and tracking.
  • Deliver actionable insights and recommendations to stakeholders and executive leadership.

Requirements

  • Bachelor’s degree in Marketing or a related field, or equivalent education and work experience.
  • 10+ years of experience in website management, SEO, digital growth, or related disciplines.
  • Experience in B2B SaaS, technology, media, data platforms, or other data-driven businesses.
  • Experience serving as a website product owner or managing complex web ecosystems with multiple stakeholders.
  • Strong expertise in technical SEO, content SEO, programmatic SEO, and modern search optimization strategies.
  • Hands-on experience with GA4, website analytics, and performance reporting.
  • Experience partnering with development and technical teams on infrastructure, integrations, and implementation projects.
  • Strong understanding of conversion rate optimization methodologies, testing frameworks, and user experience best practices.
  • Familiarity with CMS platforms, tag management systems, Martech infrastructure, and modern web architecture.
  • Strong perspective on how AI is reshaping search behavior and discovery, including interest in AI Search Optimization / AEO strategies.
  • Excellent prioritization, communication, and stakeholder management skills.
  • Ability to balance strategic planning with hands-on execution.
  • Preferred experience in commercial construction, B2B marketplaces, media, or data platforms.
  • Must be legally authorized to work in the United States without current or future visa sponsorship.
  • Candidates must be located in the continental United States for this remote role.

Benefits

  • Market-competitive salary.
  • Comprehensive benefits package.
  • Annual discretionary performance bonus for applicable roles.
  • Uncapped variable incentive plans for applicable roles.
  • Remote, home-office-based work arrangement.
  • Minimal travel requirements.

Interested in this position?

Apply directly on the company website

Apply Now

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