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Head of Programmatic Sales

2 weeks, 3 days ago
United States
Full-time
Lead
Head of Sales
Sales and Business Development
Apply Now
Life360

Life360

Life360 is the top family location safety app, offering advanced safety features to connect and protect millions of families worldwide.

Family Services
251-1K
Founded 2008
$140M raised
View All Jobs 26

Description

  • Develop and execute scalable programmatic sales strategies across private marketplace, curated supply, and programmatic guaranteed channels.
  • Identify new revenue opportunities in data-enabled programmatic, retail media partnerships, and advanced targeting solutions.
  • Own programmatic revenue performance and drive sustainable growth through pricing, packaging, and demand strategies.
  • Expand and manage relationships with DSPs, agency trading desks, strategic buyers, and key programmatic agency partners.
  • Build, mentor, and scale a high-performing programmatic sales team and develop career pathways within the organization.
  • Partner with executive leadership to align programmatic strategy with broader advertising growth goals.
  • Collaborate with Product, Engineering, Sales, Data Science, Analytics, Privacy, and Trust teams on roadmap, integrations, and responsible advertising practices.
  • Establish performance frameworks, KPIs, reporting, and insights to optimize monetization and client solutions.
  • Represent Life360 Ads in industry conversations, conferences, and partner engagements.
  • Champion innovation in automation, targeting, data activation, and emerging programmatic technologies.

Requirements

  • 12+ years of experience in programmatic advertising or adtech, including significant leadership experience.
  • Deep expertise across the programmatic ecosystem, including DSPs, SSPs, private marketplaces, programmatic guaranteed, and data-driven advertising.
  • Proven track record of scaling programmatic revenue and building high-performing teams.
  • Strong strategic thinking with the ability to turn complex market dynamics into actionable business plans.
  • Experience partnering cross-functionally with Sales, Product, Engineering, Data Science, and Operations.
  • Excellent executive communication skills with credibility among senior stakeholders and industry partners.
  • Strong analytical orientation with experience using data to inform yield strategy and monetization models.
  • Passion for innovation in digital advertising and responsible data-driven marketing.
  • Experience with privacy and identity, measurement, curation, or data activation is preferred.
  • Director-level leadership experience is implied for this role.

Benefits

  • Competitive pay plus a sales target bonus.
  • Equity as part of the compensation package.
  • Medical, dental, vision, life, and disability insurance plans, 100% paid for employees.
  • 401(k) plan with company matching.
  • Mental Wellness Program and Employee Assistance Program (EAP).
  • Flexible PTO plus 13 company-wide days off each year.
  • Winter and summer week-long synchronized company shutdowns.
  • Learning and development programs.
  • Equipment, tools, and reimbursement support for a productive remote environment.
  • Free Life360 Platinum Membership and free Tile products.

Interested in this position?

Apply directly on the company website

Apply Now

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