Director of Sales - Conventional Grocery, Mass, Natural, Club Channels

1 hour, 35 minutes ago
Full-time
Lead
Sales and Business Development
Lever

Lever

Lever is a leading Talent Acquisition Suite that provides modern hiring and talent management solutions. Their applicant tracking system (ATS) with candidate relationship management capabilities empowers hiring teams to streamline recruiting efforts an...

Professional Services
251-1K
Founded 2012
$123M raised

Description

  • Manage key retail accounts across conventional grocery, mass, natural, and club channels, including Costco, Target, Walmart, Publix, and Albertsons.
  • Drive revenue growth by increasing volume, velocity, store count, and distribution for core shots and new products.
  • Optimize trade spending, promotions, shelf placement, and product distribution to improve sales performance and profitability.
  • Negotiate contracts and Joint Business Plans with top accounts and support direct reports in strengthening retailer relationships.
  • Lead, train, mentor, and coach a team of 4 Sales Managers/direct reports.
  • Set annual goals, KPIs, and sales budgets for the sales team.
  • Manage broker and distributor relationships, including UNFI, KeHE, DOT, and specialized produce, dairy, and natural distributors.
  • Use data platforms such as SPINS, Nielsen, Circana, Scintilla, Symphony, and retailer portals to track performance and ROI.
  • Partner cross-functionally with marketing, operations, finance, R&D, and sales leadership on strategy, launches, trade execution, and events.

Requirements

  • 7+ years of CPG sales experience, including 3-5 years in a leadership role managing direct reports in a remote setup.
  • Experience in beverage or better-for-you brands preferred.
  • Bachelor’s degree in Business, Marketing, or equivalent practical experience.
  • Strong persuasion, presentation, negotiation, and contract management skills.
  • Strong financial acumen and P&L management experience.
  • Deep understanding of US retail, direct, distributor, and broker networks.
  • Proven ability to lead collaboration between sales, brand marketing, and supply chain.
  • History of exceeding annual revenue targets preferred.
  • Success selling to major retailers, distributors, and wholesalers preferred.
  • Experience in category management and sales analytics, including using data tools to track trends and forecast revenue.
  • Experience with short shelf-life, refrigerated products preferred.
  • Strong computer skills in Word, Excel, and PowerPoint; G-Suite and CRM software are a plus.

Interested in this position?

Apply directly on the company website

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