Lever

Lever

Lever is a leading Talent Acquisition Suite that provides modern hiring and talent management solutions. Their applicant tracking system (ATS) with candidate relationship management capabilities empowers hiring teams to streamline recruiting efforts an...

Professional Services
201-500
Founded 2012
$123M raised

Description

  • Own the end-to-end Meta Ads acquisition strategy and full-funnel user journey.
  • Build and optimize campaigns, landing pages, email sequences, and conversion funnels from lead capture through challenge sign-up.
  • Develop audience segmentation, cold-traffic warming strategies, and conversion mechanisms such as quizzes and commitment hooks.
  • Lead performance creative strategy, including hooks, angles, copy, and collaboration with designers and editors.
  • Monitor daily performance metrics, optimize funnel logic, and reallocate budgets to maximize revenue and ROI.
  • Own lifecycle tools and tracking to create a seamless journey from Meta lead to challenge participant.

Requirements

  • Deep hands-on experience with Meta Ads Manager and scaling paid spend for info-products, webinars, or digital challenges.
  • Experience building full-funnel paid acquisition campaigns and conversion journeys.
  • Strong analytical skills and ability to use performance data to identify and resolve funnel inefficiencies.
  • Experience with Typeform, landing-page builders, and CRM software.
  • Ability to develop, brief, and iterate high-converting ad creative and performance copy.
  • Experience marketing to finance, crypto, trading, e-product, or ecommerce audiences.
  • Understanding of story-driven info-product marketing, including urgency and value-based conversion tactics.
  • Clear written and spoken UK English communication skills and comfort working in a lean, high-output environment.
  • Understanding of search/SEO and Google campaigns (preferred).
  • Exchange experience or understanding of trading (preferred).

Interested in this position?

Apply directly on the company website

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