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Director, Growth Marketing

4 weeks ago
United States
Full-time
Executive
Growth Marketing Manager
Business Intelligence
Digital Marketing Email Marketing Google Ads Google Analytics TikTok
Apply Now
Sandbox VR

Sandbox VR

Sandbox VR offers cutting-edge virtual reality experiences for groups, combining full body motion capture and high-quality haptics to make guests feel like action movie stars.

Media
51-250
Founded 2016
$119M raised
View All Jobs 3

Description

  • Lead growth strategy and paid media execution across Meta, Google, TikTok, and emerging channels.
  • Allocate marketing investment using bookings, acquisition costs, contribution margin, capacity, and location profitability.
  • Develop and test creative concepts based on guest reactions, gameplay, creators, and audience insights.
  • Partner with Operations and Finance to increase same-store sales and optimize local and seasonal demand.
  • Improve landing pages, experience discovery, and booking conversion with the website product team.
  • Develop email, SMS, referral, and reactivation programs to increase repeat visits.
  • Build scalable franchise campaigns, playbooks, tools, benchmarks, and reporting while maintaining brand consistency.
  • Create repeatable marketing campaigns for store openings, experience launches, seasonal initiatives, and group events.
  • Translate performance data into actionable recommendations for franchisees and regional operators.
  • Own measurement through incrementality testing, cohort analysis, dashboards, and AI-enabled campaign analysis.

Requirements

  • 10+ years of growth marketing experience driving profitable consumer revenue and leading teams, agencies, or both.
  • Deep hands-on expertise in paid media, budget allocation, and creative testing.
  • Experience growing a multi-location, hospitality, entertainment, retail, or capacity-constrained consumer business.
  • Strong analytical skills across attribution, incrementality, conversion, retention, contribution margin, and unit economics.
  • Track record of turning customer insights into successful creative concepts and acquisition opportunities.
  • Experience improving booking or purchase funnels and partnering on lifecycle marketing.
  • Ability to balance strategic planning with hands-on execution in a lean environment.
  • Experience collaborating with Finance, Operations, creative teams, and franchise partners.
  • Practical AI fluency for campaign analysis, creative development, and experimentation, with the ability to validate outputs against source data and results.

Benefits

  • 4% 401(k) match.
  • Significant equity grants in a rapidly growing organization.
  • Robust medical benefits.
  • Fully remote work from approved U.S. states.
  • Monthly internet and phone stipend.

Interested in this position?

Apply directly on the company website

Apply Now

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