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Demand Generation Manager

12 hours, 15 minutes ago
United Kingdom, Germany
Mid Level
Lead Generation Specialist
Sales and Business Development
Cybersecurity Digital Marketing Email Marketing Google Ads LinkedIn Ads
Apply Now
Kaseya

Kaseya

Kaseya provides integrated IT management and security solutions for MSPs and SMBs, enabling centralized IT operations, remote management, cybersecurity, and automation.

IT Services
1K-5K
Founded 2000
$567M raised
View All Jobs 87

Description

  • Support the execution of the EMEA demand generation plan, including campaign calendar coordination, channel execution, and MQL tracking across markets.
  • Execute paid and owned campaigns across LinkedIn, Google Ads, display, email, and content syndication channels.
  • Manage campaign setup and lead capture processes, including landing page coordination, form optimisation, lead scoring alignment, and sales handoff.
  • Work with intent data platforms and internal data teams to identify target accounts and support campaign targeting.
  • Monitor campaign performance and collaborate with the Data and Analytics team to track CPL, MQL volume and quality, pipeline contribution, and channel ROI.
  • Coordinate with external agencies, media partners, and freelancers to deliver campaigns on time and to performance standards.
  • Work with Segment Leads and Campaign Managers to align campaigns with target audiences and commercial priorities.
  • Support account-based marketing initiatives, including target account lists, digital campaign setup, and coordination with sales development teams.
  • Contribute to post-campaign analysis and optimisation by identifying improvements and applying insights to future campaigns.

Requirements

  • Native German speaker with full professional proficiency in English.
  • 3+ years of experience in B2B demand generation, digital marketing, or growth marketing within the IT, software, or technology sector.
  • Understanding of the IT landscape and how technology buyers evaluate solutions across IT management, cybersecurity, cloud, or SaaS.
  • Hands-on experience supporting or executing multi-channel campaigns with a focus on lead generation and pipeline contribution.
  • Practical experience with LinkedIn Ads, Google Ads, email marketing, and content syndication.
  • Familiarity with marketing automation platforms and CRM systems used for lead management and campaign tracking.
  • Analytical mindset with the ability to review campaign data, identify optimisation opportunities, and communicate insights clearly.
  • Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously.
  • Experience working with agencies or media partners is beneficial.

Interested in this position?

Apply directly on the company website

Apply Now

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