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Head of Acquisition

1 hour, 6 minutes ago
Mexico, Argentina, Brazil, Honduras, Colombia, Venezuela, United States
Full-time
Mid Level
Head of Marketing
Sales and Business Development
CRM Facebook Ads Google Ads Instagram API TikTok
Apply Now
Assistantly

Assistantly

Assistantly is a 360º solution that helps businesses find, hire, manage, and support top talent from the Philippines and Latin America. They offer services in outsourcing, offshoring consulting, virtual assistants, marketing, social media management, s...

Professional Services
51-250
Founded 2020
View All Jobs 11

Description

  • Lead the paid acquisition strategy across Meta Ads, TikTok Ads, and Google Ads.
  • Manage and optimize campaigns on Facebook, Instagram, TikTok, and Google to drive efficient lead generation.
  • Develop and run weekly creative testing plans with the content creator around hooks, angles, offers, and messaging.
  • Analyze lead quality, CPL, CAC, and downstream conversion data with the sales manager to improve campaign performance.
  • Build acquisition reports and performance dashboards to support data-driven decisions.
  • Launch new campaigns and test new content angles to improve funnel performance.
  • Serve as the bridge between the content creator and sales manager to align marketing activity with sales outcomes and CRM health.
  • Maintain a structured test-and-learn system for continuous optimization across acquisition channels.

Requirements

  • 3+ years of experience in performance marketing, paid acquisition, or growth marketing.
  • Proven track record managing at least $10,000 per month in paid media spend.
  • Demonstrated success running lead-generation campaigns focused on qualified leads.
  • Hands-on experience with Meta Ads (Facebook/Instagram), Google Ads, and TikTok Ads.
  • Experience collaborating with creative or content producers on ongoing ad creative testing.
  • Experience with WhatsApp-based funnels or conversational sales pipelines.
  • Experience running a structured test-and-learn process for paid acquisition and iterative optimization.
  • Experience partnering with sales leadership or teams to evaluate lead quality and downstream conversion metrics such as CPL, CAC, and pipeline conversion.
  • Availability to work during U.S. business hours.
  • Experience using a CRM to manage and track leads through a sales pipeline, such as GoHighLevel or similar (preferred).
  • Experience marketing to Hispanic audiences in the U.S. (preferred).
  • Spanish fluency (preferred).

Benefits

  • Permanent work-from-home opportunities.
  • Part-time positions tailored to your availability.
  • Health and Wellness Allowance.
  • Opportunities for professional development within the Assistantly community.
  • Access to a vibrant and supportive community of Unicorns.

Interested in this position?

Apply directly on the company website

Apply Now

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