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Digital Marketing Analyst

1 hour, 50 minutes ago
Anywhere
Full-time
Junior
Digital Marketing Specialist
Data Science and Analytics
Cybersecurity DevSecOps Email Marketing Google Ads Google Analytics HubSpot Kubernetes LinkedIn Ads Salesforce SEM SEO
Apply Now
RAPIDFORT

RAPIDFORT

RAPIDFORT specializes in providing secure container solutions that feature near-zero CVEs and automated CVE remediation, enabling organizations to significantly reduce their patch backlog, lower DevOps costs, and enhance compliance with various regulat...

IT Services
11-50
Founded 2020
$11M raised
View All Jobs

Description

  • Build, launch, and manage digital marketing campaigns across SEO, SEM, PPC, paid social, display, retargeting, and content syndication channels.
  • Execute inbound and outbound demand generation programs aligned with the broader campaign strategy.
  • Set up and manage campaigns in marketing automation and ad platforms such as HubSpot, Google Ads, and LinkedIn.
  • Create and deploy emails, landing pages, forms, and workflows to support campaign execution.
  • Translate product marketing messaging and content into campaign assets including ads, emails, landing pages, and social posts.
  • Support account-based marketing campaigns targeting key accounts and personas.
  • Monitor campaign performance daily and weekly, and make real-time optimizations to improve results.
  • Run A/B tests across ads, landing pages, and email campaigns to improve conversion rates.
  • Manage campaign tracking, tagging, attribution, and lead flow processes including capture, scoring, routing, and nurturing.
  • Build dashboards and reports, analyze funnel performance, and share insights and recommendations for future campaigns.
  • Collaborate with Demand Generation, Product Marketing, Sales, webinars, events, and partner teams to execute integrated campaigns.

Requirements

  • 2–5 years of experience in digital marketing, demand generation, or campaign execution, preferably in B2B tech.
  • Proven hands-on experience managing campaigns across multiple digital channels such as PPC, paid social, email, and landing pages.
  • Experience with marketing automation and CRM platforms such as HubSpot and Salesforce.
  • Working knowledge of analytics tools including Google Analytics, dashboards, and Excel or Sheets.
  • Strong understanding of marketing funnels, lead generation, and conversion optimization.
  • Strong written and verbal communication skills.
  • Ability to manage multiple campaigns simultaneously with strong attention to detail.
  • Ability to thrive in a fast-paced, execution-driven environment.
  • Bachelor’s degree in marketing, business, or a related field.
  • Preferred: experience marketing cybersecurity, cloud security, DevOps platforms, infrastructure software, developer tools, or enterprise SaaS products.
  • Preferred: familiarity with software supply chain security, vulnerability management, container security, Kubernetes, cloud-native architectures, application security, and DevSecOps.
  • Preferred: experience with account-based marketing and enterprise demand generation.
  • Preferred: experience managing paid media budgets or working with agencies.

Benefits

  • Base salary of $95,000–$120,000 USD.
  • Equity participation in a high-growth Series A cybersecurity company.
  • Performance-based bonuses, depending on the role.
  • Medical, dental, and vision insurance.
  • Paid time off and company holidays.
  • Remote or flexible work environment.
  • Professional development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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