Innovative Solutions

Innovative Solutions

Innovative Solutions is an IT consulting company specializing in AWS cloud migrations, generative AI, and innovative IT solutions. They help small and mid-sized businesses transition their investments to drive client acquisition, retention, and profita...

Internet Software & Services
251-1K
Founded 1989

Description

  • Craft and refine positioning, value propositions, and messaging for DarcyIQ’s product modules and FDE services.
  • Develop go-to-market strategy for Forward Deployed Engineering as part of a unified offering for mid-market and enterprise AWS customers.
  • Own end-to-end go-to-market for new DarcyIQ features and module releases from beta through post-launch optimization.
  • Build sales enablement assets including pitch decks, battlecards, objection-handling guides, demo scripts, and ROI calculators.
  • Maintain competitive intelligence and produce battlecards and win/loss analyses.
  • Source, write, and promote customer case studies and success stories that demonstrate validated outcomes.
  • Develop thought-leadership content such as blog posts, whitepapers, and webinar scripts.
  • Serve as the voice of the market inside product and engineering teams by translating customer and competitive insights into roadmap recommendations.
  • Define and track key performance indicators for adoption, pipeline contribution, win-rate lift, enablement utilization, and time-to-market.

Requirements

  • 5+ years of product marketing experience in B2B SaaS, enterprise software, AI/ML platforms, or developer-tooling companies.
  • Ability to translate complex technical products and services into clear, compelling market narratives, supported by writing samples or a portfolio.
  • Proven track record building sales enablement programs that improved win rates, deal velocity, or seller confidence.
  • Experience leading cross-functional go-to-market launches with product, engineering, sales, and marketing teams.
  • Experience positioning both products and services as complementary solutions.
  • Strong analytical mindset and comfort making decisions based on data and metrics.
  • Excellent written and verbal communication skills, including presentation experience with executive audiences and industry analysts.
  • Bachelor’s degree in Marketing, Business, Computer Science, or a related field, or equivalent experience.
  • Familiarity with the AWS partner ecosystem, including AWS Partner Network, ACE co-sell, AWS Marketplace, funding programs, or Partner Central (preferred).
  • AWS certification such as Cloud Practitioner or Solutions Architect, or willingness to obtain one within 90 days (preferred).
  • Experience marketing AI or ML products that integrate with CRMs, ERPs, or developer tooling (preferred).
  • Background in consulting, MSP, or professional services, or experience with embedded engineering, staff augmentation, or managed services go-to-market motions (preferred).
  • MBA or technical Master’s degree (preferred).
  • Experience with HubSpot, Marketo, Salesforce, Amplitude, Google Analytics, or Tableau (preferred).

Interested in this position?

Apply directly on the company website

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