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Product Marketing Manager

1 month, 2 weeks ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Amplitude AWS Content Marketing CRM ERP Google Analytics HubSpot Salesforce Tableau
Apply Now
Innovative Solutions

Innovative Solutions

Innovative Solutions is an IT consulting company specializing in AWS cloud migrations, generative AI, and innovative IT solutions. They help small and mid-sized businesses transition their investments to drive client acquisition, retention, and profita...

Internet Software & Services
251-1K
Founded 1989
View All Jobs 3

Description

  • Craft and refine positioning, value propositions, and messaging for DarcyIQ’s product modules and FDE services.
  • Develop go-to-market strategy for Forward Deployed Engineering as part of a unified offering for mid-market and enterprise AWS customers.
  • Own end-to-end go-to-market for new DarcyIQ features and module releases from beta through post-launch optimization.
  • Build sales enablement assets including pitch decks, battlecards, objection-handling guides, demo scripts, and ROI calculators.
  • Maintain competitive intelligence and produce battlecards and win/loss analyses.
  • Source, write, and promote customer case studies and success stories that demonstrate validated outcomes.
  • Develop thought-leadership content such as blog posts, whitepapers, and webinar scripts.
  • Serve as the voice of the market inside product and engineering teams by translating customer and competitive insights into roadmap recommendations.
  • Define and track key performance indicators for adoption, pipeline contribution, win-rate lift, enablement utilization, and time-to-market.

Requirements

  • 5+ years of product marketing experience in B2B SaaS, enterprise software, AI/ML platforms, or developer-tooling companies.
  • Ability to translate complex technical products and services into clear, compelling market narratives, supported by writing samples or a portfolio.
  • Proven track record building sales enablement programs that improved win rates, deal velocity, or seller confidence.
  • Experience leading cross-functional go-to-market launches with product, engineering, sales, and marketing teams.
  • Experience positioning both products and services as complementary solutions.
  • Strong analytical mindset and comfort making decisions based on data and metrics.
  • Excellent written and verbal communication skills, including presentation experience with executive audiences and industry analysts.
  • Bachelor’s degree in Marketing, Business, Computer Science, or a related field, or equivalent experience.
  • Familiarity with the AWS partner ecosystem, including AWS Partner Network, ACE co-sell, AWS Marketplace, funding programs, or Partner Central (preferred).
  • AWS certification such as Cloud Practitioner or Solutions Architect, or willingness to obtain one within 90 days (preferred).
  • Experience marketing AI or ML products that integrate with CRMs, ERPs, or developer tooling (preferred).
  • Background in consulting, MSP, or professional services, or experience with embedded engineering, staff augmentation, or managed services go-to-market motions (preferred).
  • MBA or technical Master’s degree (preferred).
  • Experience with HubSpot, Marketo, Salesforce, Amplitude, Google Analytics, or Tableau (preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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