Director, Product Marketing

1 month, 1 week ago
Full-time
Executive
Product Management
First Due

First Due

First Due is a leading provider of fire and EMS software, offering end-to-end solutions for agencies to manage operations efficiently. Their cutting-edge technology reimagines records management, incident reporting, personnel scheduling, and community ...

Internet Software & Services
51-250
Founded 2016

Description

  • Build, coach, and develop a high-performing product marketing team.
  • Own market segmentation, customer personas, buying journeys, and positioning strategies.
  • Develop differentiated product messaging and the overarching company narrative.
  • Lead go-to-market strategies for product launches, feature releases, pricing updates, and enhancements.
  • Partner with Product leadership to inform roadmap priorities using market research, customer feedback, win/loss analysis, and competitive intelligence.
  • Own competitive intelligence covering competitor strategies, pricing, products, and market developments.
  • Create coordinated launch plans across Product, Marketing, Sales, Customer Success, and executive stakeholders.
  • Develop sales enablement materials, including battle cards, presentations, demo narratives, objection guides, and collateral.
  • Create messaging for campaigns, website content, demand generation, webinars, trade shows, analyst relations, and customer communications.
  • Measure launch effectiveness, pipeline influence, product adoption, and customer engagement; use AI tools to improve marketing productivity and research.

Requirements

  • 8+ years of B2B SaaS product marketing experience with increasing responsibility.
  • 3+ years leading product marketing strategy for enterprise software products.
  • Demonstrated success launching enterprise SaaS products and driving market adoption.
  • Experience with positioning, messaging, pricing support, and go-to-market strategies for complex software platforms.
  • Strong understanding of enterprise buying cycles and multi-stakeholder purchasing decisions.
  • Experience supporting Sales through enablement content, competitive positioning, and product education.
  • Experience leading high-performing marketing teams and influencing cross-functional teams without direct authority.
  • Strong communication, presentation, storytelling, analytical, and project management skills.
  • Experience with competitive analysis, market research, win/loss analysis, pipeline data, and product adoption metrics.
  • Experience with AI-powered marketing tools; public safety, GovTech, regulated B2B software, or Fire/EMS/law enforcement technology experience preferred.

Benefits

  • $190,000 salary.
  • Medical, dental, and vision coverage.
  • FSA/HSA and 401(k).
  • Flexible PTO.
  • Fully remote workplace with minimal travel.
  • Technology stipend.
  • Opportunities for advancement.
  • Applicants must be authorized to work for any US employer; visa sponsorship is unavailable.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Product Marketing Associate

Edelman Financial Engines 1K-5K Capital Markets

Edelman Financial Engines is seeking a Product Marketing Associate to help its Employee Planning Marketing team turn employee insights into positioning, messaging, and multichannel programs that connect people with relevant financial products and services.

Copywriting
1 day, 3 hours ago

Senior Product Marketing Manager

Influ2 51-250 Professional Services

Influ2 is hiring a Senior Product Marketing Manager to shape the positioning, launches, sales enablement, and customer adoption of its contact-level ABM platform for enterprise and mid-market customers.

HubSpot Salesforce
2 days, 3 hours ago

Director, Product Marketing & Go-to-Market

Really Great Reading 11-50 Diversified Consumer Services

Really Great Reading is seeking a Director of Product Marketing & Go-to-Market to connect its literacy products with educators, district leaders, and sales teams while leading launches, market strategy, and customer growth initiatives.

2 days, 4 hours ago

Product Marketing Director

PQShield 11-50 Semiconductors & Semiconductor Equipment

PQShield is seeking a Product Marketing Director to define global positioning and go-to-market strategy for its post-quantum cryptography products and establish the company’s market narrative for the transition to quantum-safe systems.

Content Marketing Cybersecurity Embedded Systems Encryption
3 days, 3 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers