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Director of Measurement Strategy

2 weeks, 6 days ago
Canada
Full-time
Executive
Business Analyst
Data Science and Analytics
CRM CSS Databricks dbt E-commerce GCP Google Tag Manager HTML HTTP JavaScript Looker Python REST API Shopify Snowflake SQL
Apply Now
Headlight

Headlight

Headlight specializes in delivering comprehensive growth marketing solutions for innovative consumer brands, utilizing a full funnel approach that integrates mobile-first design and advanced analytics to achieve exceptional performance in a privacy-con...

Professional Services
11-50
Founded 2018
View All Jobs 2

Description

  • Serve as the senior measurement and instrumentation strategist for assigned client accounts.
  • Lead discovery, consulting, and requirements-gathering sessions with client stakeholders.
  • Audit client measurement stacks across pixels, server-side events, MMPs, analytics, CRM, and eCommerce systems.
  • Produce written measurement assessments and prioritized measurement plans for execution by Growth Engineering and Growth Pod teams.
  • Own end-to-end project management of analytics and measurement workstreams during new-client onboarding.
  • Coordinate integration of Headlight’s reporting and BI infrastructure with client data environments.
  • Act as the primary expert during client measurement reviews, QBRs, and escalations involving discrepancies or attribution disputes.
  • Translate between technical implementation teams, growth teams, and client business stakeholders.
  • Brief Growth Engineers with scoped, prioritized measurement requirements, technical context, and acceptance criteria.
  • Help shape and refine Headlight’s analytics service offering, including playbooks, templates, reference architectures, and productized offerings.

Requirements

  • 5+ years of experience in digital marketing, marketing analytics, marketing technology, or marketing measurement.
  • At least 2 years of experience in a client-facing, consultative, or strategic role.
  • Agency, ad-tech vendor, MMP, or in-house performance marketing experience is strongly preferred.
  • Deep familiarity with the marketing measurement stack, including Meta CAPI, Google Enhanced Conversions, TikTok Events API, AppsFlyer, Adjust, Branch, GTM, web and app analytics, MTA, and incrementality concepts.
  • Demonstrated experience leading measurement and analytics conversations with client stakeholders and driving alignment.
  • Demonstrated experience project-managing technical onboarding, integrations, and measurement implementations end-to-end.
  • Strong working knowledge of SQL, with the ability to read, critique, and sometimes write analytical queries.
  • Enough Python literacy to read pipeline code, debug payloads, and communicate credibly with engineers.
  • Working understanding of web technologies, including HTTP, cookies, server-side and browser-to-server event flows, REST APIs, and basic HTML/CSS/JS.
  • Excellent written and verbal communication skills for producing measurement plans, audit documents, status updates, and executive narratives.
  • Ability to operate semi-autonomously in a remote, fast-moving environment.
  • Experience with dbt, BigQuery, Snowflake, Databricks, or Looker is preferred.
  • Familiarity with GeoLift, MMM, incrementality testing, or other causal measurement methodologies is preferred.
  • Experience with productizing or packaging an analytics service offering is preferred.

Benefits

  • Competitive salary.
  • Fully remote work environment.
  • 401(k).
  • Unlimited PTO.
  • 100% employer-paid health, vision, and dental insurance for US employees.
  • 100% employer-paid health, vision, and dental insurance for Canada-based employees.
  • Opportunities to travel.
  • Flexible work hours based on a traditional schedule.

Interested in this position?

Apply directly on the company website

Apply Now

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