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Director of Performance Marketing

1 hour, 12 minutes ago
Canada
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing E-commerce Email Marketing Google Analytics SEO Shopify
Apply Now
Hadley Designs

Hadley Designs

Hadley Designs specializes in creating educational and organizational products, including desk calendars and magnetic meal planners, designed to help individuals manage their schedules and meal preparations effectively.

Specialty Retail
1-10
Founded 2014
View All Jobs 49

Description

  • Own the strategy, P&L, and outcomes for Shopify and TikTok Shop performance marketing.
  • Scale combined Shopify and TikTok Shop revenue toward $20M+ within 18 months.
  • Test and optimize 100+ ad creatives weekly across Meta and TikTok to improve acquisition performance.
  • Partner with affiliate, UGC, and Amazon teams to amplify winning creative and halo effects.
  • Launch and optimize bundle-based funnels, homepage merchandising, product pages, and seasonal promotions.
  • Improve funnel economics by managing CVR, AOV, CAC, LTV, upsells, and ROAS targets.
  • Lead lifecycle marketing across email and SMS, including welcome, abandonment, post-purchase, and win-back flows.
  • Build blog and SEO initiatives to generate organic education-based traffic.
  • Review weekly P&Ls, performance scorecards, and monthly growth plans to forecast and identify scaling levers.
  • Lead, coach, and develop a cross-functional ecommerce pod, including freelancers and contractors.

Requirements

  • 5 to 10+ years of experience in DTC ecommerce, especially Shopify and paid social.
  • Proven track record of scaling ecommerce brands past $20M in revenue.
  • Experience owning revenue and profitability targets, including P&L accountability.
  • Deep expertise in Meta Ads and TikTok Ads.
  • Hands-on experience with Klaviyo, Postscript, and Shopify CMS.
  • Strong background in bundles, upsells, and LTV optimization.
  • Ability to write and review high-converting landing pages.
  • Experience leading a fully remote team with clear weekly cadences.
  • Alignment with core values of Extreme Ownership, Relentless Innovation, and Integrity Above All.

Benefits

  • Remote-first work environment with autonomy, creativity, and accountability.
  • Real ownership and full authority over your channels and decisions.
  • Close collaboration with leadership, including the CEO.
  • Access to ongoing learning, training, and tools for professional development.
  • Opportunity to work with a high-performing team that values excellence and growth.
  • Access to Josh Hadley's network through the Ecomm Breakthrough podcast.
  • Opportunity to contribute to a long-term vision for a trusted children's brand.

Interested in this position?

Apply directly on the company website

Apply Now

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