LearnWorlds

LearnWorlds provides an AI-powered learning management system that enables trainers and educators to create, promote, and sell interactive online courses, fostering a collaborative and engaging learning environment.

Internet Software & Services

Information Technology

51-250 (150)

Founded 2014

$1M raised

2 open positions

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VP of Marketing - Growth & Demand Generation (Remote, EMEA)

2 hours, 34 minutes ago

Spain, United Kingdom, Germany, Greece, Ireland, Poland

Full-time

Executive

Head of Marketing

Marketing and Growth

Content Marketing

Apply Now

LearnWorlds

Internet Software & Services

51-250

Founded 2014

$1M raised

View All Jobs 2

Description

Own the marketing strategy, planning cadence, budget discipline, KPI framework, and operating model.
Lead demand generation, growth marketing, content, campaigns, events, paid and organic acquisition, lifecycle marketing, marketing operations, and AI-enabled workflows.
Drive growth across both product-led and sales-assisted motions, with accountability for qualified pipeline, self-serve revenue, and funnel improvement.
Partner with Sales to define shared funnel stages, pipeline SLAs, routing, account priorities, attribution, forecasting, and pipeline goals.
Run account-based marketing programs in partnership with Sales and Product Marketing.
Bring product marketing strategy to market through integrated campaigns, customer education, webinars, partnerships, and brand initiatives.
Build reporting, attribution, dashboards, experimentation frameworks, and funnel visibility to improve decision-making.
Embed AI into marketing workflows to improve research, reporting, campaign execution, personalization, experimentation, and efficiency.
Align with executive leadership to strengthen commercial focus, measurement, and revenue impact across Marketing.
Lead senior ICs and managers while making trade-offs and keeping teams focused on the highest-impact priorities.

Requirements

Experience leading marketing in a B2B SaaS company with a mix of product-led growth and sales-assisted growth.
A track record of building demand engines that generate qualified pipeline and revenue, not just leads.
Deep experience across demand generation, growth marketing, ABM, paid and organic acquisition, lifecycle marketing, campaigns, and marketing operations.
Strong commercial and analytical judgment with knowledge of funnels, attribution, experimentation, conversion, CAC, pipeline quality, and revenue metrics.
Experience partnering closely with Sales on pipeline creation, account prioritization, and funnel optimization.
Experience partnering with Product Marketing while respecting clear ownership boundaries.
Ability to simplify complexity and create clarity, focus, accountability, and operational discipline.
Commercially creative mindset with a focus on business outcomes.
Hands-on experience using AI to improve marketing workflows.
Experience leading senior ICs and managers and making difficult trade-offs.
Experience in EdTech, e-learning, customer education, creator platforms, LMS, or training businesses, preferred.
Experience in B2B SaaS companies combining product-led growth with enterprise sales, preferred.
Experience building scalable account-based marketing programs, preferred.
Experience introducing AI workflows into marketing organizations, preferred.
Experience helping companies shift toward an ICP-led, revenue-focused go-to-market model, preferred.

Benefits

Private life and health insurance plan.
Fully remote work option, with only a few team meetings onsite per year.
Personal annual training budget.
Annual home office allowance.
Company laptop provided.
23 days of paid time off.
3 early summer Fridays in July and August.
Access to AI tools at work.

Interested in this position?

Apply directly on the company website

Apply Now

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