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Digital Marketing Manager/ Director

3 weeks ago
United States
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Digital Marketing Email Marketing Google Ads Google Analytics HubSpot LinkedIn Ads Salesforce SEMrush SEO Social Media Marketing WordPress
Apply Now
IDMWORKS

IDMWORKS

IDMWORKS is a leading IAM company specializing in delivering successful IAM solutions through a 'Business Transformation' approach. With expertise in User Lifecycle Management, Role Lifecycle Management, Web Access Management, and Regulatory Compliance...

Professional Services
51-250
Founded 2004
View All Jobs 6

Description

  • Plan, execute, and optimize paid demand generation campaigns on LinkedIn and Google Ads.
  • Manage audience segmentation, campaign budgets, bidding strategy, A/B testing, and ROI reporting.
  • Own the company blog and editorial calendar, driving SEO and content marketing around IAM, identity security, and compliance topics.
  • Coordinate with external writers and repurpose content across articles, social posts, email, and webinar assets.
  • Own the marketing automation platform, including list management, segmentation, lead scoring, and nurture flows.
  • Manage email campaigns for events, product launches, and partner co-marketing, while maintaining Salesforce CRM hygiene.
  • Own the LinkedIn presence for IDMWORKS, including organic content, sponsored posts, follower growth, and executive social support.
  • Lead end-to-end webinar and virtual event execution, including promotion, platform management, and follow-up sequences.
  • Oversee website content updates and collaborate with the web developer and internal teams on site improvements.
  • Build dashboards and reports tracking MQLs, CPL, pipeline influence, and channel ROI, and report results to leadership.
  • Source, manage, and brief contractors or vendors for design, content, landing pages, and paid media support.

Requirements

  • 5+ years of hands-on digital marketing experience in a B2B environment with direct ownership of demand generation results.
  • Demonstrated experience with LinkedIn Ads and Google Ads, including campaign setup, optimization, and ROI reporting.
  • Experience with a marketing automation platform such as Pardot, HubSpot, Marketo, or equivalent.
  • Working knowledge of SEO, including keyword research, on-page optimization, and analytics interpretation.
  • Proficiency with Google Analytics (GA4) and comfort building reports from raw data.
  • Strong written communication skills for ad copy, email subject lines, and social posts.
  • Ability to manage multiple campaigns simultaneously while maintaining attention to detail and performance.
  • Comfort working in a lean environment and owning the function end-to-end.
  • Preferred experience marketing technology or cybersecurity products or services.
  • Preferred familiarity with IAM concepts such as identity governance, PAM, zero trust, and CIAM.
  • Preferred experience with Salesforce CRM and the MQL-to-SQL handoff process.
  • Preferred hands-on use of AI tools such as ChatGPT, Claude, or Jasper in marketing workflows.
  • Preferred experience managing freelance or contractor relationships via Upwork or similar platforms.
  • Preferred webinar platform experience with BrightTalk, ON24, or Zoom Webinars.
  • Preferred experience with tools such as Canva, WordPress, Google Search Console, SEMrush, Google Ads, LinkedIn Campaign Manager, Clari Groove, and Salesforce Account Engagement.

Benefits

  • Remote-work culture with teams operating across the US, Canada, and India.
  • Opportunity to work in a specialized IAM-focused company with a strong industry reputation.
  • Chance to own a high-impact function that directly influences pipeline and business growth.
  • Work in a tight-knit team focused on customer success and long-term partnerships.
  • Equal employment opportunity for all protected characteristics.
  • Reasonable accommodations provided for qualified individuals with disabilities.

Interested in this position?

Apply directly on the company website

Apply Now

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