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Demand Generation Manager

3 weeks ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Email Marketing Facebook Ads Generative AI Google Ads HubSpot LinkedIn Ads LLM TikTok
Apply Now
GroundTruth

GroundTruth

GroundTruth is a media platform that leverages real-world behavior to deliver marketing solutions that drive tangible business outcomes.

Media
251-1K
Founded 2009
View All Jobs 13

Description

  • Own paid digital strategy and execution across search, social, and display channels.
  • Lead user acquisition and lead generation programs for enterprise brand marketers, media agencies, and SMB/local advertisers.
  • Design email and lifecycle nurture touchpoints with content and product marketing to move prospects through the funnel.
  • Manage the performance agency, vendor/platform relationships, and budget pacing on a day-to-day basis.
  • Track and report on demand generation performance, including pipeline contribution, CAC, ROAS, and channel efficiency.
  • Monitor campaign performance proactively and challenge channel plans to improve efficiency and business alignment.
  • Partner with Sales to improve lead quality and optimize toward higher-value customers.
  • Develop creative messaging and run A/B tests to improve campaign performance.
  • Set up and own attribution and campaign analysis, including identifying issues when tracking breaks.

Requirements

  • 4-6 years of experience in demand generation, performance marketing, or growth marketing, ideally at a startup, B2B SaaS, or ad tech company.
  • Proven track record of running paid campaigns that generate pipeline.
  • Comfort operating across both enterprise B2B and self-serve/SMB go-to-market motions.
  • Strong data fluency, attribution experience, and analytical instincts.
  • Ability to take a GTM brief and turn it into a channel plan with minimal hand-holding.
  • AI-forward mindset with judgment and familiarity using AI-assisted execution appropriately.
  • Experience in ad tech, location intelligence, or marketing technology is preferred.
  • Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, or programmatic DSPs such as The Trade Desk is preferred.
  • Familiarity with HubSpot or similar marketing automation platforms is preferred.
  • Experience balancing brand and performance budgets is preferred.
  • Experience with LLMs and generative AI platforms is preferred.

Benefits

  • Remote-first work environment.
  • Flexible PTO policy.
  • Fully paid medical premiums for employees.
  • 401(k) employer match.
  • Generous parental leave.
  • Wellness and gym reimbursement.
  • Family and pet expense reimbursement.
  • Education and coaching reimbursement program.
  • Daily lunch credit when working in-office.
  • Fully stocked snacks and beverages in-office.
  • Mobile phone reimbursement or a separate company phone option.
  • Equity analysis to ensure fair pay.
  • Base salary of $85,000-$115,000 plus 15% bonus, with $97,750-$132,250 OTE.

Interested in this position?

Apply directly on the company website

Apply Now

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