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1092 - Marketing Strategist

14 hours, 55 minutes ago
Latin America
Contract
Senior
Growth Marketing Manager
Product Management
Copywriting CRM Digital Marketing Email Marketing Facebook Ads Google Ads Influencer Marketing Instagram API Notion TikTok
Apply Now
GoFasti

GoFasti

GoFasti: A premier staffing service in Latin America, connecting growing companies with top-tier remote software engineers and designers. Expertise, compliance, and efficiency at your fingertips.

Internet Software & Services
51-250
Founded 2021
View All Jobs 8

Description

  • Develop and optimize lifecycle marketing campaigns across email, SMS, push notifications, and CRM channels.
  • Build and scale user-generated content campaigns across TikTok, Instagram, YouTube Shorts, and Snapchat.
  • Identify and engage high-performing creators and influencers for amplification and co-creation partnerships.
  • Manage paid acquisition campaigns across TikTok, Meta, Google, Unity Ads, and Apple Search Ads.
  • Test and optimize creative hooks, messaging, targeting, and conversion funnels on an ongoing basis.
  • Lead day-to-day execution of integrated marketing campaigns across organic, paid, influencer, and community channels.
  • Own and maintain the marketing and launch calendar aligned with product milestones and seasonal events.
  • Coordinate app store updates, feature launches, content drops, and community activations.
  • Translate product updates into compelling user-facing campaigns and narratives.
  • Track and analyze growth KPIs, build dashboards and reporting systems, run A/B tests, and deliver weekly performance recommendations.
  • Lead short-form content and creator pipeline execution, including content sprints around trends, gameplay moments, and feature releases.
  • Manage Discord and community engagement initiatives, including ambassador and creator engagement programs.
  • Collaborate with Product, Creative, Growth, and Operations teams to align marketing with product development and roadmap direction.
  • Lead GTM meetings, coordinate execution across stakeholders, and build scalable marketing playbooks and systems.

Requirements

  • 5+ years of experience in Growth Marketing, Product Marketing, Performance Marketing, or Digital Marketing roles.
  • Proven experience managing multi-channel growth campaigns for consumer-facing products, gaming apps, social platforms, or mobile applications.
  • Strong copywriting and brand storytelling skills.
  • Experience scaling UGC, influencer marketing, and creator-led campaigns.
  • Hands-on experience with paid media platforms including TikTok Ads, Meta Ads, Google Ads, Apple Search Ads, or similar.
  • Strong understanding of growth metrics such as CAC, LTV, ROAS, retention, and conversion funnels.
  • Experience managing campaign calendars, GTM execution, and cross-functional coordination.
  • Analytical mindset with experience using dashboards, reporting tools, and experimentation frameworks.
  • Ability to operate in a fast-paced startup environment with strong ownership and autonomy.
  • Experience in gaming, social platforms, Gen Z consumer apps, or creator economy businesses (plus).
  • Familiarity with Discord communities and viral content ecosystems (plus).
  • Experience with ASO and mobile app growth strategies (plus).
  • Experience working with lifecycle marketing tools and CRM systems (plus).
  • Familiarity with tools such as Notion, Miro, Looker Studio, Metricool, or similar platforms (plus).
  • Experience managing influencer partnerships and creator campaigns at scale (plus).

Benefits

  • Salary range of USD $2,500-$3,000 per month, depending on seniority and skillset.
  • Independent contractor arrangement through a payroll platform.
  • Fully remote work arrangement.
  • Opportunity to work with a Latin America-based remote talent network supporting global companies.

Interested in this position?

Apply directly on the company website

Apply Now

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