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Head of Growth Marketing, Asia

10 hours, 12 minutes ago
Singapore
Full-time
Executive
Growth Marketing Manager
Data Science and Analytics
Apply Now
Airbnb

Airbnb

Airbnb is the world's largest community-driven hospitality company, offering homes and experiences in 191 countries. It is an online marketplace connecting people to unique accommodations and experiences globally.

Hotels, Restaurants & Leisure
5K-10K
Founded 2008
View All Jobs 144

Description

  • Define and drive the growth marketing strategy across Asia at both regional and country levels.
  • Manage and develop a distributed team of growth marketers across multiple markets.
  • Analyze performance data, customer behavior, and market trends to guide strategy and investment decisions.
  • Adapt global initiatives to local market needs and own end-to-end execution for currently unmanaged markets.
  • Build and scale Asia-specific capabilities, including regional pods and AI-first creative execution models.
  • Partner with Asia Brand Marketing, Business Operations, regional teams in Singapore, and global teams in London and the US.
  • Drive alignment across time zones and stakeholders to support regional growth priorities.

Requirements

  • 15+ years of experience in growth marketing, performance marketing, or digital strategy roles.
  • Proven track record of leading teams and scaling impact in complex organizations.
  • Deep understanding of key Asia markets such as Japan, Korea, India, and Southeast Asia.
  • Experience managing strategies across multiple countries with varying levels of maturity and complexity.
  • Experience leading and developing high-performing, geographically distributed teams.
  • Strong ability to translate data and insights into strategic decisions and regional priorities.
  • Experience working with marketing, product, engineering, data, and operations teams across regions.
  • Familiarity with marketing automation, analytics platforms, and emerging technologies.
  • Experience driving AI-driven marketing and scalable creative solutions.

Benefits

  • Airbnb offers a commitment to inclusion and belonging.
  • Qualified individuals from diverse backgrounds are encouraged to apply.
  • The role offers the opportunity to work across major regional hubs and global teams.
  • The position provides the chance to build new Asia-specific marketing capabilities and operating models.

Interested in this position?

Apply directly on the company website

Apply Now

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