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Senior Lifecycle & Customer Manager

2 weeks, 6 days ago
United States
Full-time
Senior
Customer Success Manager
Customer and Technical Support
CRM Email Marketing Salesforce
Apply Now
FMX

FMX

FMX is a cloud-based software that simplifies facilities management by enabling facilities managers to track work orders, schedule resources, and plan maintenance efficiently. With FMX, organizations can streamline processes, increase asset productivit...

Internet Software & Services
51-250
Founded 2012
$3M raised
View All Jobs 11

Description

  • Build and maintain full-funnel visibility across lead flow, scoring, conversion rates, and stage aging for K-12, Higher Ed, and Commercial segments.
  • Own the Lead to MQL conversion KPI end-to-end and diagnose funnel performance with RevOps.
  • Define the campaign roadmap and manage the handoff process to the campaign execution team with clear briefs, success metrics, and review cadence.
  • Design and execute nurture programs for new leads, cold account re-engagement, event follow-up, and segment-specific content delivery.
  • Build and scale customer marketing programs, including advocacy, referrals, customer speakers, case studies, and review platform engagement.
  • Partner with Customer Success and Product Marketing to develop the expansion pipeline motion through cMQLs, cross-sell/upsell campaigns, webinars, and in-product communications.
  • Use Marketo and CRM platforms to build programs, manage lead scoring QA, and tune campaign triggers.
  • Define lifecycle marketing KPI frameworks and connect them to pipeline and revenue outcomes.
  • Publish recurring funnel performance readouts for marketing and sales leadership.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
  • 5–7 years of B2B SaaS marketing experience.
  • At least 3+ years owning lifecycle, demand, or customer marketing programs end-to-end.
  • Deep hands-on fluency with Marketo, including building programs, debugging smart lists, and working with RevOps.
  • Active use of AI in daily workflow for creative production, analysis, briefs, and automation, with the ability to demonstrate it live.
  • Proven track record of owning funnel KPIs such as Lead → MQL → SAL → Opp and driving measurable conversion lift.
  • Strong project management skills and the ability to prioritize and execute in ambiguity.
  • Experience building or scaling customer marketing, advocacy programs, and always-on vertical-specific webinars.
  • Familiarity with Demandbase, Salesforce, Qualified, or vertical SaaS marketing, especially K-12, Higher Ed, or government, is a plus.
  • Background in expansion or NRR-focused marketing at a growth-stage company is a bonus.
  • Alignment with FMX’s core pillars: Teamwork, Excellence, and Integrity.
  • Willingness to complete a background check and work onsite in Columbus, OH during the first week of onboarding.

Benefits

  • Base salary of $100,000 annually.
  • Eligible for a company performance bonus.
  • 100% company-paid health, dental, vision, short- and long-term disability, and life insurance.
  • 401(k) plan.
  • Remote-first work with the ability to use the office as needed.
  • Home office stipend of up to $500 for equipment, furniture, or accessories, plus $60/month toward home internet.
  • Generous PTO and unplanned time off (UTO) policies.
  • Flexible schedule for personal appointments, subject to performance and project expectations.

Interested in this position?

Apply directly on the company website

Apply Now

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