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Senior ABM & Paid Digital Manager

1 month, 1 week ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Google Ads LinkedIn Ads Salesforce
Apply Now
FMX

FMX

FMX is a cloud-based software that simplifies facilities management by enabling facilities managers to track work orders, schedule resources, and plan maintenance efficiently. With FMX, organizations can streamline processes, increase asset productivit...

Internet Software & Services
51-250
Founded 2012
$3M raised
View All Jobs 12

Description

  • Build and run the end-to-end account-based marketing program, including target account selection, tiering, intent playbooks, and pipeline-generating motions.
  • Operate Demandbase as the primary ABM platform owner, including audience building, intent signal tuning, ad delivery, measurement, and reporting.
  • Design and launch multi-channel account plays that combine ads, content, intent signals, and sales outreach for Tier 1 and Tier 2 accounts.
  • Own the Marketing Qualified Account motion from definition and generation through sales handoff and progression to meetings and opportunities.
  • Manage day-to-day paid digital performance across Google Ads, LinkedIn, paid social, retargeting, and ABM ad orchestration.
  • Oversee channel budget, pacing, and efficiency with a focus on cost-per-pipeline.
  • Build and maintain a testing roadmap across creative, audience, bidding, and landing page experiments.
  • Partner with content and CRO teams to improve paid traffic conversion.
  • Work closely with sales and SDR leadership to convert account-level intelligence and intent signals into meetings and opportunities.
  • Define the ABM and paid-channel metrics framework and publish recurring account performance readouts for marketing and sales leadership.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
  • 5–7 years of B2B SaaS marketing experience.
  • At least 3+ years running ABM, paid digital, or both end-to-end.
  • Deep hands-on experience with Demandbase, or equivalent fluency with 6sense or Terminus.
  • Daily use of AI as a core workflow tool for creative production, account research, ad copy generation, bidding analysis, and workflow automation.
  • Proven track record running paid digital at scale across Google Ads, LinkedIn, and paid social.
  • Experience owning pipeline KPIs against spend.
  • Demonstrated ability to generate pipeline in target accounts through coordinated account plays, not just lead volume.
  • Strong sales partnership instincts and the ability to work in accounts and opportunities.
  • High comfort with spreadsheets, BI dashboards, and ad platforms to diagnose performance independently.
  • Familiarity with Salesforce, Marketo, or Qualified is a plus.
  • Experience marketing to K-12, Higher Ed, or government buyers is a plus.
  • Experience partnering with SDR teams on intent-triggered outbound motions is a bonus.
  • Experience navigating long, committee-driven buying cycles is a bonus.
  • Alignment with FMX’s core pillars: Teamwork, Excellence, and Integrity.

Benefits

  • Base salary of $100,000 annually.
  • Eligible for a company performance bonus.
  • 100% company-paid health, dental, vision, life, and short- and long-term disability insurance.
  • 401(k) plan.
  • Remote-first work arrangement with the option to use the office as needed.
  • Up to $500 home office stipend plus company-provided equipment.
  • $60/month toward home internet.
  • Generous PTO and UTO policies.
  • Flexible schedule.
  • Training and incentive program with mentorship opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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