Integrated Activation Specialist-Paid Search

1 hour, 30 minutes ago
Full-time
Junior
Marketing and Growth
Inizio Evoke

Inizio Evoke

Inizio Evoke is a global health marketing and communications platform that focuses on transforming healthcare by leveraging data-driven insights and human-centric strategies to enhance patient support and market access solutions.

Professional Services
Founded 2000

Description

  • Build and traffic campaigns across Google Ads and Microsoft Advertising, including keywords, ad copy, extensions, budgets, and conversion tracking.
  • Perform pre-launch QA for compliance, tracking, bids, budgets, landing pages, and required pharmaceutical disclosures.
  • Manage trafficking requests and campaign changes within agreed timelines.
  • Monitor daily pacing and performance, adjusting bids, budgets, keywords, and negatives to meet KPIs.
  • Troubleshoot platform, ad server, analytics, and reporting discrepancies.
  • Collaborate with brand, programmatic, social, SEO, ad operations, and media subject matter teams.
  • Support client status calls and provide campaign performance updates and next steps.
  • Build recurring SEM reports and pacing trackers using reconciled data from advertising and analytics platforms.
  • Document optimizations, tests, results, processes, and campaign learnings.
  • Assist with budget pacing, forecasting, keyword research, ad copy development, and regulatory review workflows.

Requirements

  • 2+ years of paid search experience.
  • Hands-on proficiency with Google Ads and Microsoft Advertising.
  • Working knowledge of SA360, Google Analytics, and SEM tools such as SEMrush or AdThena.
  • Excel proficiency, including pivot tables, lookups, and recurring performance reports.
  • Strong QA discipline, particularly in regulated environments.
  • Familiarity with pharmaceutical advertising regulations and medical, legal, and regulatory review processes.
  • Comfort using AI tools and platform automation features.
  • Ability to stay current on platform updates, industry trends, AI-driven search developments, and regulatory changes.
  • Experience activating paid social and programmatic campaigns is preferred.
  • Commitment to continuous learning and accurate campaign execution.

Benefits

  • Fully remote work environment.
  • Company-paid medical and dental benefits.
  • 401(k) plan.
  • Tuition reimbursement.
  • Flexible time off.
  • Base salary range of $67,000–$90,000 USD.
  • Flexible benefits, personal support, and learning and development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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