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ABM Programs Manager, Strategic Accounts

4 weeks ago
United States
Full-time
Lead
Lead Generation Specialist
Project and Program Management
Content Marketing Email Marketing
Apply Now
6sense

6sense

6sense is a B2B predictive intelligence engine that reinvents pipeline to revenue with Revenue AI™. It empowers marketing and sales teams with 100% buyer visibility, accurate predictions, and AI-driven insights.

IT Services
1K-5K
Founded 2013
$526M raised
View All Jobs 8

Description

  • Develop and execute 1:1 and 1:few ABM plans, including account selection, tiering, personalization, orchestration, and measurement.
  • Plan and deliver multi-channel programs such as direct mail, landing pages, digital campaigns, content syndication, webinars, and custom events.
  • Identify key accounts, decision-makers, and buying-committee influencers with sales and marketing partners.
  • Create account-specific content and messaging across email, events, webinars, and digital advertising.
  • Serve as the primary marketing partner for account executives and sales leadership on strategic accounts.
  • Analyze campaign performance and recommend improvements to targeting, messaging, and channel mix.
  • Manage budgets and resources across direct mail, events, syndication, and digital programs.
  • Define, track, and report ABM success metrics with marketing operations.
  • Translate account and buying-committee intelligence into trusted program strategies for sales.
  • Coordinate cross-functional partners across sales, SDRs, product marketing, demand generation, content, and marketing operations.

Requirements

  • 8+ years of relevant B2B marketing experience with a bachelor's degree, or 6+ years with a master's degree.
  • Meaningful experience in account-based marketing, field marketing, demand generation, or strategic account programs.
  • Experience building and running 1:1 or 1:few ABM programs, including account selection, personalized content, campaigns, and multi-channel execution.
  • Strong understanding of ABM measurement and attribution challenges in account-based, multi-touch programs.
  • Experience partnering directly with sales leadership and account executives on account strategy and pipeline goals.
  • Familiarity with ABM platforms, account intelligence tools, personalization platforms, intent data, and content syndication providers.
  • Ability to evaluate complex account and pipeline challenges involving intent, buying committees, sales priorities, channel performance, and resources.
  • Strong judgment, strategic account-level thinking, execution discipline, and ability to influence without authority.
  • Ability to connect marketing programs to pipeline and revenue outcomes.

Benefits

  • Base salary range of $115,000–$155,000.
  • Potential bonus or commission plan and stock options, subject to approval.
  • Health insurance, life insurance, and disability coverage.
  • 401(k) employer matching program.
  • Paid holidays, generous PTO, self-care days, and paid parental leave.
  • Equipment and support for working from home or in an office.
  • Learning and development opportunities, including LinkedIn Learning access.
  • Wellness education sessions, wellness days, and employee resource group events.

Interested in this position?

Apply directly on the company website

Apply Now

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