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Senior Marketing Campaign Manager

11 hours, 35 minutes ago
Canada
Full-time
Mid Level
Lead Generation Specialist
Marketing and Growth
Content Marketing CRM Digital Marketing Email Marketing HubSpot Salesforce Social Media Marketing
Apply Now
Fable

Fable

Fable is a leading accessibility platform that offers digital accessibility testing and custom training powered by people with disabilities. They help digital teams improve accessibility for over 1 billion people with disabilities, moving organizations...

Professional Services
11-50
Founded 2018
$12M raised
View All Jobs 2

Description

  • Build integrated demand generation campaigns across events, digital marketing, outbound, content, and customer advocacy.
  • Collaborate with Sales on account-based plays targeting executive buyers and end users.
  • Coordinate campaign execution across channels and measure results against pipeline goals.
  • Test and optimize campaigns based on engagement, revenue, and other performance data.
  • Own event marketing planning and execution for conferences, customer events, executive dinners, webinars, and community experiences.
  • Manage event logistics, sponsorships, budgets, vendors, and on-site execution.
  • Develop pre-event outreach, meeting strategies, and account engagement plans with Sales.
  • Represent Fable at events and engage prospects, customers, and partners.
  • Lead post-event follow-up, reporting, and optimization to maximize pipeline impact and ROI.
  • Use AI and automation to streamline workflows, improve performance, and scale marketing programs.

Requirements

  • 3–5 years of experience in B2B demand generation, integrated marketing, account-based marketing, or field marketing.
  • Experience planning creative activations for conferences, trade shows, executive events, or customer programs.
  • Willingness to travel throughout North America and occasionally internationally.
  • Strong curiosity, problem-solving ability, and interest in experimentation and data-driven improvement.
  • Highly organized, with the ability to manage multiple campaigns and deadlines.
  • Strong communication and cross-functional collaboration skills, especially with Sales.
  • Comfort working with data and measuring campaign performance.
  • Interest in or experience using AI and automation tools.
  • Experience with marketing automation, CRM, or AI tools such as HubSpot, Salesforce, Zapier, Clay, Claude, or ChatGPT preferred.
  • B2B or SaaS marketing experience and exposure to email, social, or event campaigns preferred.

Benefits

  • $90,000–$120,000 on-target earnings.
  • Stock options.
  • Health and dental coverage.
  • Career growth opportunities and professional development support.
  • Collaborative, mission-driven, and inclusive work environment.
  • Accessibility accommodations available throughout the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

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